Read the latest insights from Place Informatics
Read the latest insights from Place Informatics
Decoding Consumer Behaviour: The Key To Retail Success
The difference between thriving in the retail industry and merely surviving often comes down to how well you truly understand
Understanding the Impact of Local Events on Retail Traffic
Local events represent a significant opportunity to drive footfall to retail stores and, consequently, improve sales. However, capitalising on these
How Parking Data Analytics Aides Efficient Car Park Management
The challenge of efficiently managing parking facilities while maximising profitability and customer satisfaction is a constant endeavour. In this article,
Impact of Inflation on Footfall
In March 2023, the annual inflation rate for food and non-alcoholic beverages reached a peak at 19.2%, marking the highest
57% Increase in Footfall Driven by Eurovision
The 67th edition of the Eurovision Song Contest took place in Liverpool on May 13, 2023. On the event day,
Strategic Advertising in Car Parks: How Leveraging Data Aides Marketing Decisions
The integration of data analytics into the marketing efforts of businesses has become commonplace across countless industries. The use of
Catchment Area Analysis: The Key to Strategic Decision Making in Retail
Catchment area analysis is a strategic tool involving the visualisation of geographical data from which a retail store or shopping
The Power of Place: How Local Councils Use GIS for Community Development
As geospatial technology continues to prove its value to local governments up and down the country, Geographic Information Systems (GIS)
Utilising the Benefits of People counting in Events
In an era where data is the cornerstone of strategic decision-making, understanding event attendee behaviour is crucial for creating engaging,
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