Introduction
The Feed Ducks Initiative, a pioneering project dedicated to making duck feeding in public spaces more sustainable, has been adopted in parks across the UK. The initiative introduces solar-powered feeders that significantly reduce harmful duck feeding habits, such as bread feeding, thereby improving water quality and the health of ducks while supporting local parks. The strategic partnership with Place Informatics leverages cutting-edge visitor data analytics to further expand the deployment of these feeders across parks and green spaces.
Problem
The Feed Ducks Initiative aims to improve duck feeding practices in public parks through solar-powered feeders. However, to help gain widespread adoption and support from councils, they need to utilise visitor data to demonstrate the impact of current visitor traffic and the effectiveness the solution can have on these popular destinations in parks and green spaces. This data helps showcase the positive impact the duck feeding solution can have on duck health, environmental conservation, and park management.
Solution
Place Informatics green spaces solution facilitates data-driven choices, justifies investments and increases visitor enjoyment of urban and country parks, estates, paths and trails using green space
By leveraging Place Informatics’ cutting-edge visitor data analytics, the Feed Ducks Initiative can:
Benefits
- Analyse Impact: Use the data to help highlight and measure the changes in visitor engagement post-implementation.
- Track Foot Traffic and Visitor Behaviour: Understand how parks and feeding areas are currently being utilised and the potential impact this is having on the park and the animals.
- Enhanced Credibility: Robust data can help support grant applications and funding requests, enhancing the initiative’s credibility with stakeholders.
- Data-Driven Validation: Place Informatics provides concrete data to demonstrate the current visitor traffic issues and also the effectiveness of the feeders.
- Cost Efficiency: Data-driven insights reduce the need for reactive measures, optimising maintenance efforts and reducing operational costs.
Results
- Optimise Feeder Placement: These insights helped to strategically place feeders where they will have the most significant impact.
- Informed Decision Making: Councils receive detailed reports on visitor behaviour and feeder impact, aiding in better park management and resource allocation.
- Strategic Nationwide Expansion: Analytics helped the initiative to increase the number of feeders across the UK as the data helped justify the acquisition to councils and park management.
- Improved Client Relationships: By incorporating the insights as part of the service delivery the initiative improved client relationships and improved credibility throughout the process.
Testimonial
Matthew Knight, Founder of the Feed Ducks Initiative, stated, “Our partnership with Place Informatics marks a significant milestone in our mission to promote sustainable duck feeding practices. We are so grateful for the team’s support and by utilising their visitor data, we are strategically expanding our network of solar-powered dispensers, benefiting both the parks, the animals and local communities.”
Conclusion
The partnership with Place Informatics is helping to play a crucial role in the ongoing success of the Feed Ducks Initiative by providing the necessary data to validate and optimise its solution. Through advanced visitor data analytics, Place Informatics helps parks understand current visitor traffic and proves the effectiveness of solar-powered feeders, driving sustainability, enhancing park management, and improving community engagement.
