Analyse your catchment area to understand where you can attract more visitors, using the data and insights needed to help attract visitors to your town centre or grow your location-based business.
Quantify the available population who can visit your location.
Target location marketing based on Spend, Affluence, Age and Brand Preferences.
Know who is and who is not visiting and why.
Identify which of my competitors my potential audience is currently visiting.
Target location marketing based on Spend, Affluence, Age and Brand Preferences.
Why you need Catchment Insights
Improve marketing ROI: Enables highly targeted social media marketing campaigns, including Facebook, Google and Instagram.
Customer Insights: Provides a detailed understanding of visitor profiles by origin location, including age, income and spend
Visitor Behaviours: Identify which visitors by postcodes visit most often, dwell the longest and spend the most.
Competitor Intelligence: Identify competitors within the catchment area and how they influence how your location performs.
Data-Driven Planning: Enables informed decisions regarding expansion, product mix and pricing based on the demographic characteristics of the surrounding population.
