How Footfall and Visitor Analytics Can Support UK Shared Prosperity Fund Projects 

The Government has devised a £2.6bn UK Shared Prosperity Fund which will replace EU structural funds and provide levelling up opportunities for three priority areas: Communities and Place, Supporting Local Business and People and Skills. Funding will be assigned to every lead local authority in England, Wales, Scotland, and the funds will be allocated using […]

How Does a Heritage Action Zone Impact Tourism?

Heritage Action Zones (HAZs) are heritage-led regeneration schemes that aim to breathe new life into historic areas. The first 10 Heritage Action Zones were announced in 2017, with a focus on reviving high streets and town centres. There are now over 60 HAZs across England, covering a wide range of different heritage types. HAZs are […]

How tourism areas are impacted by local vs national visitors

Tourist attractions are so important to the UK’s economy, generating £100.8 billion a year and supporting thousands of jobs, businesses and sectors, including transport, retail, leisure, green spaces, museums and the arts. Domestic tourism (refers to both local and national tourists) in particular acts as a key driver for town and city planners towards improving […]

Location planning for your advertising

Location planning is a process by which retail businesses, real estate developers, towns and travel organisations decide how and where to allocate their resources and assets in order to attract new visitors to their site and achieve the greatest profit possible. It works by targeting specific areas using unique IP addresses, Wi-Fi triangulation or GPS […]

The benefits of knowing where your visitors originate from

If you work for a tourist attraction, retail site or local council, one of the key things you will want to know is where your visitors originate from. Knowing this information can be extremely valuable, and it can help you to make smarter decisions about everything from your marketing strategy, to the products and services […]

The benefits of footfall analytics in 2022

In recent years, footfall analytics has evolved from a simple passive checking system to an increasingly sophisticated and helpful scientific discipline for a number of sectors including education, retail and tourism.  As we head into 2022 with the arrival of January sales and upcoming seasonal events/products for Spring, footfall is still profoundly relevant for many […]