<strong>The Benefits of AI Driven Footfall Counting Software</strong>

If you’ve been considering implementing a footfall counting solution for your retail site, event, town or BID area, you may be wondering if it’s worth the investment. This technology is becoming increasingly popular as businesses and local councils look for ways to improve visitor engagement and gather data that will help to mitigate what is […]

The Importance of Postcode Data For Marketing

One of the most important aspects in marketing is persuading the right audience. If you’re looking to promote your business or event more effectively, postcode data can be a valuable tool.  What is Postcode Data? On average, there are 1.7 million postcodes in the UK, but how do you prioritise potential areas and households to […]

How retail and leisure parks can use data for competitor analysis

Competition in any industry can be tough, but it’s important to know your rivals. This is especially true for retail and leisure parks, where there are often many different businesses vying for the same customer base.  Since the COVID-19 pandemic, investment into out-of-town shopping districts has accelerated. But, the cost of living crisis has dramatically […]

How town centres can use visitor data to plan a successful Christmas

The ‘Golden Quarter’ for businesses and high streets across the country has arrived. This period between October and December is typically considered the peak shopping season in the run up to Christmas, providing ample opportunities to maximise sales. However, things are more uncertain now as many prepare to face a number of curveballs thrown from […]

The benefits of heatmap data for a retail site or leisure park

The retail and leisure industry are highly competitive and these days many physical outlets and shopping parks utilise data and technologies powered by Artificial Intelligence to gain valuable insights on who their customers are and how they interact with their stores or leisure venues. One effective way to do this is by using heatmap data […]

The Cost of Living Crisis: Why Footfall Data is More Important for Retail Sites Now

The cost of living crisis is putting immense pressure on retailers. With consumers struggling to make ends meet due to increasing gas and electricity prices, many are cutting back on spending which is having a knock-on effect on businesses.  How does it affect retailers?  According to Go Compare, 83% of consumers have changed their purchasing […]

The Night Time Economy: How to Increase Footfall in the Evenings

The night time economy is the collective term for all commercial and leisure activity that takes place during the evening. This can include everything from night clubs and bars, to late night shopping and 24-hour services. As one of the biggest and most lucrative industries, accounting for 8% of the UK’s employment and 6% of […]

Location planning for your advertising

Location planning is a process by which retail businesses, real estate developers, towns and travel organisations decide how and where to allocate their resources and assets in order to attract new visitors to their site and achieve the greatest profit possible. It works by targeting specific areas using unique IP addresses, Wi-Fi triangulation or GPS […]

The benefits of knowing where your visitors originate from

If you work for a tourist attraction, retail site or local council, one of the key things you will want to know is where your visitors originate from. Knowing this information can be extremely valuable, and it can help you to make smarter decisions about everything from your marketing strategy, to the products and services […]

The benefits of footfall analytics in 2022

In recent years, footfall analytics has evolved from a simple passive checking system to an increasingly sophisticated and helpful scientific discipline for a number of sectors including education, retail and tourism.  As we head into 2022 with the arrival of January sales and upcoming seasonal events/products for Spring, footfall is still profoundly relevant for many […]