<strong>The Benefits of AI Driven Footfall Counting Software</strong>

If you’ve been considering implementing a footfall counting solution for your retail site, event, town or BID area, you may be wondering if it’s worth the investment. This technology is becoming increasingly popular as businesses and local councils look for ways to improve visitor engagement and gather data that will help to mitigate what is […]

The Importance of Postcode Data For Marketing

One of the most important aspects in marketing is persuading the right audience. If you’re looking to promote your business or event more effectively, postcode data can be a valuable tool.  What is Postcode Data? On average, there are 1.7 million postcodes in the UK, but how do you prioritise potential areas and households to […]

How Footfall and Visitor Analytics Can Support UK Shared Prosperity Fund Projects 

The Government has devised a £2.6bn UK Shared Prosperity Fund which will replace EU structural funds and provide levelling up opportunities for three priority areas: Communities and Place, Supporting Local Business and People and Skills. Funding will be assigned to every lead local authority in England, Wales, Scotland, and the funds will be allocated using […]

How retail and leisure parks can use data for competitor analysis

Competition in any industry can be tough, but it’s important to know your rivals. This is especially true for retail and leisure parks, where there are often many different businesses vying for the same customer base.  Since the COVID-19 pandemic, investment into out-of-town shopping districts has accelerated. But, the cost of living crisis has dramatically […]

How town centres can use visitor data to plan a successful Christmas

The ‘Golden Quarter’ for businesses and high streets across the country has arrived. This period between October and December is typically considered the peak shopping season in the run up to Christmas, providing ample opportunities to maximise sales. However, things are more uncertain now as many prepare to face a number of curveballs thrown from […]

The Night Time Economy: How to Increase Footfall in the Evenings

The night time economy is the collective term for all commercial and leisure activity that takes place during the evening. This can include everything from night clubs and bars, to late night shopping and 24-hour services. As one of the biggest and most lucrative industries, accounting for 8% of the UK’s employment and 6% of […]

The Impact of Summer Footfall Increases on Seaside Towns and Beaches

Across the UK, many popular seaside towns and their beaches have witnessed an invasion of tourists all ready to enjoy the sun, sand and sea following the recent heatwaves between June – August this year. This has led to a boost in the number of post-pandemic staycations, with many people making up for lost trips, […]

How tourism areas are impacted by local vs national visitors

Tourist attractions are so important to the UK’s economy, generating £100.8 billion a year and supporting thousands of jobs, businesses and sectors, including transport, retail, leisure, green spaces, museums and the arts. Domestic tourism (refers to both local and national tourists) in particular acts as a key driver for town and city planners towards improving […]

The Importance of Measuring Green Space Performance Near Town Centres

Footfall is an important indicator of an area’s economic health and measuring green space performance near town centres can give vital insights into how high street footfall is impacted by the presence of green spaces. Parks, gardens, areas of outstanding natural beauty (AONB) and other green spaces are proven to be very beneficial for human […]

What visitor data do you need for event funding applications?

If you’re an event manager in need of financial assistance to fund an event, event funding applications are necessary in order to help cover the costs of venue hire, equipment, marketing, staff and transport. Essential visitor data for Event Managers Whether it’s for a large public gathering or local festival, the hardest thing to predict […]