The Benefits of Visitor Behaviour Data for Christmas Light Switch On Events and Markets 2023

In today’s modern world, data has become a driving force behind decision-making across various industries, and event planning is no exception. As the festive season approaches, organisers of Christmas light switch on events and markets are actively planning ahead, collaborating with businesses and local communities to ensure memorable experiences for attendees. In this article, we’ll […]

20 Minute Neighbourhoods: Using Footfall Data For Urban Development

In recent years, urban planners and policymakers have been increasingly drawn to the concept of 20-minute neighbourhoods – compact, self-sustaining communities designed to provide residents with easy access to essential services and amenities, such as schools, healthcare, grocery stores, parks, and recreational areas, within a 20-minute walk from their homes.  To unlock the full potential […]

Strategize your Event Marketing with Visitor Behaviour Data

Event marketing is both an art and a science. In today’s world, big data has become an indispensable tool for event planners in town centres, as well as retail and leisure sites to know more about their visitors to tailor campaigns to resonate, engage and attract their target audiences.  With the help of footfall and […]

Using Footfall Data to Understand Tourist Itineraries

Gathering information on tourist itineraries has always been challenging. However, thanks to the convergence of cutting-edge AI and GPS technology, it is easier than ever to harness the power of big data through footfall tracking, and gain unprecedented insights into the behaviour patterns of tourists – from their travel time, movement and even preferences.  Armed […]

Mobility Data – the smart way to analyse visitor behaviour in market towns</strong>

Britain is home to a plethora of market towns that date back centuries. With their history, strong sense of community and contribution to the vitality of rural localities, they remain a major part of modern-day society. However in recent years, many have struggled to keep up with the ever-changing trends in consumer habits and travel […]

<strong>How visitor postcode origins can help tourist destinations</strong>

How visitor postcode origins can help tourist destinations

Visitor postcode origins are a powerful tool for DMOs, councils, and tourist attractions looking to increase footfall at their destination. With this type of data, you can find out who is visiting your location and how far away they’ve travelled from in order to make strategic decisions that will improve your results over time. Let’s […]

The Top 3 South West Business Improvement District Christmas Lights Events 2022

Christmas light switch on events have thankfully come back into town centres after previous years of social distancing. Communities can come together to celebrate Christmas time whilst supporting local businesses.  To find the best performing locations in the South West, Place Informatics analysed the Christmas lights switch on activity for cities and towns across the region […]

East Midlands – The Top 2 Performing Christmas Lights Events 2022 

Christmas events are a fantastic way to attract many visitors to your town centre.  To find the best performing locations in the East Midlands, Place Informatics analysed the Christmas lights switch on activity for cities and towns across the region that held these events in November 2022.    The best performing towns, with the greatest increase […]