Making access to footfall data as simple as possible

Empower your investment decisions and unveil lucrative visitor behaviour patterns with valuable performance metrics at your fingertips

Making access to footfall data as simple as possible

Empower your investment decisions and unveil lucrative visitor behaviour patterns with valuable performance metrics at your fingertips

Two mobile phones showing geographical heatmap and report form

Our mission is simple

Help organisations better understand how people use places

Since 2015, Place Informatics has been at the vanguard of foot traffic data, answering business-critical questions about people’s interactions with various spaces such as town centres, retail outlets, tourist attractions, heritage sites, green spaces, events and even car parks.

By harnessing the power of cutting-edge technologies including artificial intelligence and machine learning, our ‘big data’ solutions are revolutionising the industry. Entrusted with this vital task is a close-knit team of IT developers, statisticians, and visitor insight specialists, who are committed to delivering impeccable services that can be tailored to the unique requirements of our clients.

Building a better world through data

Your partner in navigating the world of footfall analytics since 2015

Discover the power of location intelligence with our tailor-made data services, expertly designed to meet the unique needs of town councils, retail sites and destination management organisations. At Place Informatics, we delve into the depths of human mobility data to help you understand customers’ origins, behaviour and visit patterns in any given location.

With over 50 years combined experience, our expert team of dedicated footfall data specialists and skilled developers harness cutting-edge data techniques with intuitive dashboards and reports to elevate your decision-making with enhanced insights.

Why we're unique

We are the leading GPS analytics provider catering exclusively to the diverse UK market. Our cutting-edge visitor behaviour dashboards have been meticulously refined through years of invaluable feedback from our discerning UK customers.

Retail catchment zone map visual on ipad

Experience the future of data analysis

Our groundbreaking services are redefining the future of customer insights as we continually hone and develop precise forecasting that can anticipate visitor behaviour in response to any alterations at a location. 

Place Informatics helps town councils, retail sites, destination management organisations to understand where their customers originate from, where they visit and how they interact and behave in any location.

Explore our advanced technology, designed to offer exceptional quality, value, and outstanding service that will not only meet, but exceed your expectations.

Compare Footfall Monitoring Options

If you want to measure and track footfall in any location, it’s important to know that there are many differences in the types of providers, the way the data is gathered, stored, processed and displayed.

If you want to measure and track footfall in any location, it’s important to know that there are many differences in the types of providers, the way the data is gathered, stored, processed and displayed.

Most importantly when purchasing this type of data, it is imperative to be aware of the limitations of each system in order to make an informed choice. As Place Informatics does not install any hardware, costs can be comparatively less than with other providers.

Product feature comparison chart
Product feature comparison chart

Have questions about our insights and data?

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happily share how Place Informatics can help you
or call 0161 706 1343

Town Centres

Understand how visitors use your town centre, including retail, food and leisure

Retail

Identify the mutual fit between your retail site and tenants

Heritage

Measure visitor behaviour and footfall across the entire High Street Heritage Action Zone area

Tourism

Gain actionable insights about the visitors of your tourist destination