Demographic data with Geographic Information Systems (GIS) mapping

Analyse the characteristics of a population with demographic data combined with GIS mapping and drive time indices.

Understand socio-demographic trends for in any UK location

Demographic Data* and GIS Mapping

Demographic data shows the characteristics of the population in a set location, whilst GIS mapping connects the data to a map which is invaluable for assessing the specific area

Isochrone Maps

Find out where people come from and their estimated drive, cycle or walk distance in an isochrone map

Population

Data reveals how affluent or socially deprived every postcode area is estimated to be

Working Households

Discover the number of working households, dwelling types and ownership status

Disposable Income

Analyse what goods and services people in a postcode are most likely to spend their disposable income on

Socio-Demographics

Knowing the socio-demographic make-up of local populations helps to guide commercial decisions

Vs National Average**

Compare demographic data to UK national average data to discover key trends and actionable insights

Demographic Drive Time Report Features

Drive Times Indices***

See which locations are accessible via driving, cycling or walking modes of transport within a a 30, 20 and 10 minute time frame

Age Group Assessment

Easily find out the age group breakdown of the location, with comparisons to the national average

Dwelling Type

Find out the proportion of people living in detached, semi-detached, terraced, flats / apartments and caravans

Spending Habits

Analyse spending habits of a population for comparison goods, convenience goods, food and beverage, grocery and leisure

Education

Assess the levels of education in any location to give an indication of attainment levels in the population

Household Vehicles

Vehicle ownership shows the percentage split for households with no vehicles up to 4+ vehicles

Further Information Around Demographic Data and GIS Mapping

*The demographic data, which relates to the structure of populations, is combined with the ‘socio’ data such as spending estimations, for example, what proportion of households income is spent on comparison goods, convenience goods, food and beverages, grocery and leisure.

**Comparing to the National Average highlights the attributes of your area and gives a benchmark to make meaningful comparisons.

***Drive time indices shows the estimated time boundaries for 30, 20 and 10 minutes duration away from a specific location using three modes of transport: driving, cycling and walking. The travelling distance takes into account access to motorways or dual carriageways or conversely, the absence of high speed roads.

The demographic information comes from a combination of the two last Government census’, conducted by the Office for National Statistics (ONS) in 2021 and 2011. The latest census information is not yet available and will be published in phases from 2022-2024.

Socio-Demographic data combined with the data sets from the Place Informatics dashboard are a powerful means to assess the characteristics of a population, analyse visitor behaviour and benchmark an area to spot trends and make informed decisions.

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