Christmas events are a fantastic way to attract many visitors to your town centre.
To find the best performing locations in the East Midlands, Place Informatics analysed the Christmas lights switch on activity for cities and towns across the region that held these events in November 2022.
The best performing towns, with the greatest increase in activity on their Christmas Lights switch-on day were:
First place: Loughborough 9.1% (Sunday, 20 November 2022)
Second place: Northampton 4.2% (Saturday, 26 November 2022)
The activity data from phones, for the Christmas lights switch on day was compared to the average activity for the same day of the week in October and November 2022, providing an indication of growth in visitors.
The average growth in visitor activity in the East Midlands for the Christmas switch on event days showed 6.7% positive growth.
The top two town centres had similarities in their event preparation, as BID organisations, local businesses and community groups worked together to deliver live music, walking trails, fairgrounds, and craft fairs.
Mobility location data from GPS mobile phone records is used to calculate visitor behaviour for over 2,300 town centres across the UK and all 260 Business Improvement District town centres. Location data includes visitor demographics, footfall, catchment and movement flows.
Place Informatics analysis phone activity in town centres, tracking a sample of 12 million phones, equal to 4000 million GPS points a month.
Call 0161 706 1343 for more information or book a short webinar to see the data available for your location in Calendly here: https://calendly.com/clive-hall/diary-booking.
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