If you manage a park or green space, then you know how important it is to understand the behaviour of your visitors. Where they go, where they have travelled from and what amenities they use all have a profound effect on park management and the goal to create and maintain healthy, sustainable green spaces for all to enjoy.
But obtaining this information via hardware technology to monitor footfall such as sensors or cameras has often made park management and footfall tracking overcomplicated. The hardware is often very expensive to install, over large areas and has limited coverage when it comes to monitoring people out of range, producing inaccurate data as a result.
Now using the latest people counting data from Place Informatics, park managers are making better informed decisions about park design, operations and commercialisation.
For example, the team at Cassiobury Park in Watford wanted to find out the number of visitors to the Hub and bandstand during their two week life-sized dinosaur event in April, as well as identified the busiest car parks and entrances for advertising and commercial opportunities. Through our SaaS (Software as a Service) dashboard, they reviewed the data and effectively planned to maximise footfall, attracting a variety of local traders to their park -– including food, leisure, novelty goods and souvenir traders.
In short, with green space and park visitor data, park managers can:
- Understand visitor demographics – analyse local, regional and national visitors and their postcode origins, including a socio-economic breakdown of AB, C1, C2, D, E profiles for more accurate targeting and marketing.
- Predict footfall for your catchment area – know the best day of the week or time of day to plan green space events and activities.
- Make informed decisions when planning marketing campaigns and aim to increase dwell time occupancy and visit frequency levels.
- Identify the busiest park entrances, paths and car parks – choose prime locations to set up local traders, tourist centres, cafes, touring circuses etc. by utilising hotspots with visual heatmaps and movement flow data.
- Monitor daily, weekly and monthly footfall – prove peak hours and visitor numbers to local authorities, funding bodies and stakeholders to help generate new revenue streams and investment opportunities.
- Benchmark against other green spaces – Compare your park’s performance against other green spaces across the UK and measure the results of your interventions
Get access to green space data for monitoring park visitors and identify hotspots for commercial opportunities
If you’re not already using green space data for park visitors and commercial opportunities, then now is the time to start. It could be the key to unlocking new levels of success. Call 0161 706 1343 or book a walk through of the data we have for your green space in Calendly here: