UK councils are embracing mobility data to enhance green space management, ensuring that these vital areas remain accessible and well-maintained for the public.
Understanding visitor activity patterns allows councils to optimise resource allocation and enhance user experiences, prioritise resources, protect conservation areas, provide evidence for planning permissions and assist with marketing campaigns to achieve maximum success with visitor attractions.
Track Visitor Numbers
By helping you track visitor numbers across different sites and analysing movement data, you can clearly visualise hot spots, popular access points, and most used paths. Do they pass the Café, the playground, the gift shop?
Demonstrating site usage is crucial for attracting funding partners. Accurate visitor counts, and real demographics can justify investment and secure support to help prioritise resources for maintaining the busiest areas and paths. Generate reports that fulfil specific requirements with visitor data that ensures compliance.
Monitor Usage
Monitoring usage with our density mapping tools for ecologically sensitive regions (like heathlands during bird nesting season) helps protect wildlife and manage human impact effectively. Whether it is maintaining infrastructure or improving paths, knowing where visitors go matters.
Project Impact Assessment
After implementing a project, analyse visitor numbers to assess its impact. Did the investment lead to increased visits? Longer stays?
Evidence of existing site usage strengthens your case when responding to planning applications. Busy sites may need additional attention, our data can help you make informed choices.
High visitor numbers can be a powerful marketing tool. We can provide data to show you where your visitors are coming from, their demographical background and help you target those who are not.
