New Event Performance Measurement Features for TownandPlace.AI

Man serving food at outdoor food market

TownandPlace.AI has released the latest event tool to help town centres measure the performance of their local events here we discuss some key features:

You can choose to measure the whole of the town centre, individual streets or green spaces  – to accurately track visitor numbers throughout the event who only cross inside your dedicated event geographic area (digital polygon).

You can set the precise duration of your event – across a single day, multiple days or even weeks!

Identify which postcodes people come from for the event – find out where your visitors have travelled from to attend your event down to postcode level.

Measure event performance back in time – Did you wish you could go back in time and track an event? With TownandPlace.AI you can track any previous event back to March 2019.


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