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New Event Performance Measurement Features for TownandPlace.AI

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TownandPlace.AI has released the latest event tool to help town centres measure the performance of their local events here we discuss some key features:

You can choose to measure the whole of the town centre, individual streets or green spaces  – to accurately track visitor numbers throughout the event who only cross inside your dedicated event geographic area (digital polygon).

You can set the precise duration of your event – across a single day, multiple days or even weeks!

Identify which postcodes people come from for the event – find out where your visitors have travelled from to attend your event down to postcode level.

Measure event performance back in time – Did you wish you could go back in time and track an event? With TownandPlace.AI you can track any previous event back to March 2019.

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