TownandPlace.AI has released the latest event tool to help town centres measure the performance of their local events here we discuss some key features:
You can choose to measure the whole of the town centre, individual streets or green spaces – to accurately track visitor numbers throughout the event who only cross inside your dedicated event geographic area (digital polygon).
You can set the precise duration of your event – across a single day, multiple days or even weeks!
Identify which postcodes people come from for the event – find out where your visitors have travelled from to attend your event down to postcode level.
Measure event performance back in time – Did you wish you could go back in time and track an event? With TownandPlace.AI you can track any previous event back to March 2019.