People Data
Discover the power of visitor data in shaping your town’s or city’s development strategy.
Geo Demographics
Understand lifestyle and demographic characteristics of your audience
Segment by geographics and demographics to increase visitor growth, location investment and retail profit. Identify by postcode and LSOA locations
- Transaction spend by location and visitor origin
- Preferred holiday and outdoor recreation locations
- Town, retail and green space preferences
- Identify profitable areas to locate a business
- Retailer Brand Preferences
- Apply to both customer and future customer populations
Audience Reach
Accurate audience targeting data sets
Tailor marketing to specific regions, towns or postcodes based on known visitor behaviours and preferences. Target the right customers, in the right places with the right message.
- Measure the impact of campaigns on uplifts in visits and spend
- Increase effectiveness and drive higher engagement and conversion rates
- Incorporate insights across demographic, geographic and transactional data
Visitor Origins
Understand where current and prospect customers live
Identify the catchment area for any location. Understand the potential impact of attracting visitors from each postcode location.
- Quantify current and potential visitor volumes
- Track spend and transaction Volumes
- Measure postcode conversion trends
- Understand retail and leisure category preferences
- Segment by income, age, household and deprivation demographics
- Identify vacation and recreation demand
Trusted by our clients to provide expert insights forTown Centres, Tourism, Green Spaces, Commercial Real Estate and Retailers
Trusted by our clients to provide expert insights for Town Centres, Tourism, Green Spaces, Commercial Real Estate and Retailers
