Personas
Persona segmentation is based on demographics, spend behaviour and mobile movement data.
Benefits of Personas
Top Customer Groups
Proprietary Catchment Modelling
Demographic Profiles
Personas Insights
- Append your Persona segments to your locations or upload your customer file to enrich your CRM with rich demographic data
- Analyse your top audience groups, identify where they live by postcode segments and see where your customers shop and how they differ from competitors.
- Choose your target segments, generate personalised messaging, and target them across Facebook, Instagram, Google Ads, direct mail and more.
Why you need Personas
- Place360 proprietary catchment modelling.
- Discover your top customer groups.
- Audience segmentation for location-based marketing.
- Link demographic profiles to your own data sets, including product category sales and wastage, to identify product presences.
