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South East Top Performing Christmas Lights Switch Events 2022

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Christmas lights switch on events are a fantastic occasion for families to come together and enjoy the start if the festive season. 

To find the best performing locations in the South East, Place Informatics analysed the Christmas lights switch on activity for cities and towns across the region that held these events in November 2022.   

The best performing towns, with the greatest increase in activity on their Christmas Lights switch-on day were: 

First place: Andover 22.2% (Friday, 25 November 2022) 

Second place: Bracknell 20.6% (Friday, 25 November 2022) 

Third place: Oxted 10.7% (Thursday, 24 November 2022) 

The activity data from phones, for the Christmas lights switch on day was compared to the average activity for the same day of the week in October and November 2022, providing an indication of growth in visitors. 

The average growth in visitor activity in the South East for the Christmas switch on event days showed 9.2% positive growth.  

The top three town centres had similarities in their event preparation, as BID organisations, local businesses and community groups worked together to deliver markets, fairgrounds, horse carriage rides and live entertainment and music. 

Mobility location data from GPS mobile phone records is used to calculate visitor behaviour for over 2,300 town centres across the UK and all 260 Business Improvement District town centres. Location data includes visitor demographics, footfall, catchment and movement flows.  

Place Informatics analysis phone activity in town centres, tracking a sample of 12 million phones, equal to 4000 million GPS points a month. 

Call 0161 706 1343 for more information or book a short webinar to see the data available for your location in Calendly here: 

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Download your free Place Informatics July 2022 Town Centre Footfall Indices Report Below