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PlaceIQ: Retail Spend Insights

Increase customer spend and market share with PlaceIQ Retail Spend Insights

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Real-time customer spending insights for all UK locations​

  • Understand consumer spend both in person and online across both debit and credit cards.
  • Analyse by town centre, retail park or shopping centre indexed spend patterns.
  • Find out where your customers originate from and their demographic profile​.

PlaceIQ Retail Spend Analytics

Measure total sales, unique customers, number of transaction and average revenue per customer in your retail area.

3,000​+ tracked brands, including merchant location and category

Access to 1.8 billion transactions per year from over 4 million cardholders 

Spend information includes transaction date, amount, online/offline and cardholder location

Increase your return on your marketing campaigns​

  • Target your competitors' customers.
  • Identify high spenders and frequent shoppers in your category.
  • Win back lapsed customer and engage more strongly with less active customers.

Measure impact on customer spend in your location

  • Get a true picture of customer spend in your town centre, retail park or shopping centre.
  • Quantify market share, available spend and customer demand by retail category.
  • Study the impact of events or new site openings on customer transactions and total spend value.

Target the right locations for retail growth

  • Ensure you invest in the right stores in the right place using spend catchment areas.
  • Understand consumer spend preferences and compare against competitor spend.
  • Measure the interaction between online and in-store transactions to build long term strategies.

PlaceIQ Retail Categories

Identify customer spend patterns and brand spending by the following categories.

Total Retail

Food & Drink 

Travel & Tourism

Grocery

Household Retail

Days Out & Events

Fashion

Health & Beauty

Streaming Services

Home Improvement

Home Furnishings

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Ready to optimise your retail network expansion?

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