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Christmas lights switch on events are simply the highlight of the year for many families with children. Cities and town centres attract thousands of people, all wanting to kick-start the festive season at this much loved annual event.
To find the best performing locations, Place Informatics analysed the Christmas lights switch on activity for 15 cities and towns across the North West that held these events in November 2022.
The best performing towns, with the greatest activity on their Christmas Lights switch-on day were:
First place: Northwich – 13.80% (Saturday, 26 November 2022)
Second place: Colne – 9.80% (Saturday, 26 November 2022)
Third place: Altrincham – 9.20% (Thursday, 17 November 2022)
The results are based on changes in phone activity in town centres, tracking a sample of 12 million phones, 4000 million GPS points a month. Data from phone activity for the main Christmas lights switch on day was compared to the average activity of the same day of the week, throughout October and November 2022, providing a good indication of uplift in visitors.
The average growth in visitor activity across the Christmas switch on event days for the 15 town centres analysed was 6.1% positive growth.
The top three town centres had similarities in their event preparation, as BID organisations, local businesses and community groups worked together to deliver multiple entertainment and activities for families. Events included lantern and torch parades, craft making and fireworks.
Place Informatics uses mobility location data from GPS mobile phone records to calculate visitor behaviour for over 2,300 town centres across the UK and all 260 Business Improvement District town centres. Location data includes footfall, visitor demographics, catchment and movement flows.
If you’re not using visitor insights and behaviour data for planning events and marketing, there’s lots more to discover. Call 0161 706 1343 for more information or book a short webinar on teams to see the data available for your location in Calendly here: https://calendly.com/clive-hall/diary-booking.
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