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Town Centre Footfall – Cotswolds

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Once again, Townandplace.AI are pleased to have been chosen to support economic recovery for 3 major Gloucestershire districts.

The three rural Gloucestershire districts Council Forest of Dean, Cotswold Council and Stroud Council created a joint footfall data contract. They identified a need for accurate footfall data to understand how their 12 market towns are being used by local people and visitors during COVID restrictions and to support plans for future economic recovery. The data will also help inform each towns work and economic regeneration ambitions for the future.

The town centre locations within each District are:

Cotswold District Council – Cirencester, Tetbury and Stow-on-the-Wold

Forest of Dean District Council – Cinderford, Coleford, Lydney and Newent

Stroud District Council – Dursley, Nailsworth, Stonehouse, Stroud and Wotton-under-Edge

Previously all three districts data collection largely relied on manual counts with patchy town centre and high street coverage. The data gathered was not collected consistently or using identical methods. This created an inadequate picture of the districts and made it difficult to compare the 12 towns.

At TownandPlace.AI we knew we could provide the council with their desired single system that will provide all Town, District & County Councils with the most appropriate, accurate, and high-quality footfall and behaviour data, together with our user-friendly reporting tools that they required to reach their goals. We are very pleased to have secured this contract through the tender process during April 2021.TownandPlace.AI is being funded by the Reopening High Streets Safely Fund – from the European Regional Development Fund.

TownandPlace.AI Footfall and Visit Behaviour Data

TownandPlace.AI’s online platform offers many amazing features that wouldn’t be possible with traditional and more expensive footfall hardware implementation. We use GPS data from GDPR compliant mobile apps, combined with Machine Learning and Artificial Intelligence to calculate our footfall data, meaning you aren’t limited to measuring just a few streets, the possibilities are unlimited!

Extending beyond footfall insight, TownandPlace.AI answers the ‘who, where, and what’ questions which need to be answered to help town centres grow back successfully post the Covid 19 pandemic. You can access data for your town centre thoughTownandPlace.AI regardless of how big or small. As we use GPS data it is easy for both small and large towns to access reliable and accurate footfall data.

Through TownandPlace.AI you can:

  • Track footfall volumes, visit frequency, and length of stay.
  • Use TownandPlace.AI’s street heat map showing how footfall is distributed across the town centre. Streets, car parks, and green spaces are also included.
  • Measure where ‘tourism’ visitors originate from across the UK. Identify the region of the country.
  • Benchmark your town centre against any one of 2,300+ other town centres across the UK.
  • View the data by table or easily export it as a spreadsheet for further analysis.
  • Tourist and Local Visitors – Identify by postcode where town centre visitors originate from.
  • Local Shoppers – Easily understand where residents of an individual postcode visit and which town centres share postcode populations.
  • For Events – Analyse footfall volumes, dwell time, and store/leisure business visits during your events.

The Future of Three Rural Gloucestershire Districts

All three councils are using TownandPlace.AI to support and monitor the economic health of their 12 town centres during the Covid-19 pandemic and beyond.

As we anticipate the increase of tourists travelling within the UK to holiday destinations this summer after the easing of lockdown restrictions, Cotswold Council is able to utilise TownandPlace.AI’s tourism region map. Through this, the council are able to track where visitors are travelling from across the UK and will be particularly beneficial for tourism marketing targeting.

Even the smaller towns such as Wotton-under-Edge, in Stroud, will benefit greatly from TownandPlace.AI. Using our footfall and visitor behviour analytics will help drive footfall to the area consequently supporting the recovery of the local economy.

Access Town Centre Footfall Data Immediately

Sign up to access your town centres footfall now! We will upgrade your registration to a 14 day FREE full access plan.

Click the link to get started: TownandPlace.AI

Enter your details below to register for the free report.

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