Using PlaceIQ Retail Spend Analytics to optimise retail networks and open more stores.
A growing retail chain sought to expand their store network but lacked the insights needed to identify optimal locations.
Without understanding customer travel patterns, catchment demographics, or how their store performance compared to similar locations, the property team risked opening underperforming stores.
Traditional site selection relied on intuition and basic demographics, missing crucial spend data needed to benchmark new locations against existing estate performance.
PlaceIQ Retail Spend Analytics transformed network expansion strategy, enabling the retailer to identify high-potential locations with 60% greater accuracy.
The spend data revealed optimal catchment sizes and customer travel distances, preventing costly expansion mistakes through performance benchmarking.
New store locations achieved average performance 25% above projections through data-driven site selection, whilst network cannibalisation risks were minimised through catchment overlap analysis.
