Using PlaceIQ Retail Spend Analytics to improve ROI of marketing spend.
A multi-location fashion retailer struggled to improve marketing ROI across their store portfolio. Without understanding who was currently buying, who was shopping with competitors, or the correlation between online and offline shoppers, the marketing team couldn’t effectively target campaigns.
Traditional demographic assumptions failed to identify highest-value customers or reveal competitor customer origins, resulting in inefficient marketing spend and missed revenue opportunities.
PlaceIQ Retail Spend Analytics transformed marketing efficiency, enabling the retailer to increase campaign ROI by 40% through precise customer targeting.
The spend data revealed competitor customer origins for defensive marketing strategies, identified store cannibalisation opportunities for portfolio optimisation, and created detailed customer profiles driving more effective brand campaigns.
Marketing budget allocation became data-driven, focusing spend on postcodes with highest-value customer potential rather than broad demographic segments.
