The retail and leisure industry are highly competitive and these days many physical outlets and shopping parks utilise data and technologies powered by Artificial Intelligence to gain valuable insights on who their customers are and how they interact with their stores or leisure venues. One effective way to do this is by using heatmap data sets. <\/p>\n\n\n\n
What are heatmaps? <\/strong><\/p>\n\n\n\n Heatmaps are a visual representation of how footfall is distributed across a location such as a retail and leisure site. Generally, they measure the density of visitors through the use of colour at varying levels of intensity. For example, red and orange signify areas with the highest volume of foot traffic, whereas blue and green denote the lowest. <\/p>\n\n\n\n Traditionally, this data has been collected via hardware like sensors or CCTV cameras, but this is known to be a very expensive, restrictive and time-consuming method. Today, retailers and site managers can take advantage of billions of GDPR compliant mobility data points to accurately track people\u2019s movements across a location over a variety of time periods.<\/p>\n\n\n\n Place Informatics RetailSites.AI dashboard<\/a> shows heatmaps to discover where people are most likely to go, and where they could be encouraged to go, to help make better informed decisions about their sites, stores and venues.<\/p>\n\n\n\n The benefits of heatmaps for retail and leisure sites<\/strong><\/p>\n\n\n\n Here are some of the key benefits of using heatmap data sets on retail and leisure sites:<\/p>\n\n\n\n
– Improve customer experience:<\/strong> By understanding how customers move around the site and their location habits, you can improve the overall customer experience. For example, if you notice people are having difficulty finding a particular store, add new signage to make it easier for them to find what they’re looking for.<\/p>\n\n\n\n