Competition in any industry can be tough, but it’s important to know your rivals. This is especially true for retail and leisure parks, where there are often many different businesses vying for the same customer base. <\/p>\n\n\n\n
Since the COVID-19 pandemic, investment into out-of-town shopping districts has accelerated<\/a>. But, the cost of living crisis has dramatically affected buying habits and travel, meaning retailers are having to fight even harder to attract customers and survive through current economic difficulties. The good news is that there is a wealth of data out there that can be used for in-depth competitor analysis, including foot traffic. <\/p>\n\n\n\n What is Foot Traffic Data?<\/strong><\/p>\n\n\n\n Foot traffic refers to the number of people who visit a location (retail park, leisure centre, green space etc.) over a certain period of time. This is an important metric for businesses to track because it can provide insights into customer behaviour, peak shopping times, popular routes and the success of a site\u2019s marketing campaigns. By understanding what your competitors are doing right (or wrong), you can make changes to your own business to retain more visitors and optimise services.<\/p>\n\n\n\n Competitor Analysis with Footfall Data <\/strong><\/p>\n\n\n\n There are a plethora of ways our retail data dashboard<\/a> can help your retail site gain the edge over the competition – no hardware required! <\/p>\n\n\n\n