{"id":5930,"date":"2022-12-21T14:10:00","date_gmt":"2022-12-21T14:10:00","guid":{"rendered":"https:\/\/placeinformatics.com\/?p=5930"},"modified":"2023-10-19T14:43:51","modified_gmt":"2023-10-19T14:43:51","slug":"east-midlands-top-2-performing-christmas-lights-events-2022","status":"publish","type":"post","link":"https:\/\/placeinformatics.com\/east-midlands-top-2-performing-christmas-lights-events-2022\/","title":{"rendered":"East Midlands &#8211; The Top 2 Performing Christmas Lights Events 2022\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5930\" class=\"elementor elementor-5930\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-48c567a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48c567a2\" data-element_type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bac4e77\" data-id=\"6bac4e77\" data-element_type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3727fa87 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"3727fa87\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Christmas events are a fantastic way to attract many visitors to your town centre.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>To find the best performing locations in the East Midlands, Place Informatics analysed the Christmas lights switch on activity for cities and towns across the region that held these events in November 2022.\u00a0\u00a0\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The best performing towns, with the greatest increase in activity on their Christmas Lights switch-on day were:\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>First place: <strong>Loughborough 9.1%<\/strong> (Sunday, 20 November 2022)\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Second place: <strong>Northampton 4.2%<\/strong> (Saturday, 26 November 2022)\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The activity data from phones, for the Christmas lights switch on day was compared to the average activity for the same day of the week in October and November 2022, providing an indication of growth in visitors.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The average growth in visitor activity in the East Midlands\u00a0for the Christmas switch on event days showed 6.7% positive growth.\u00a0\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The top two town centres had similarities in their event preparation, as BID organisations, local businesses and community groups worked together to deliver live music, walking trails, fairgrounds, and craft fairs.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Mobility location data from GPS mobile phone records is used to calculate visitor behaviour for over 2,300 town centres across the UK and all 260 Business Improvement District town centres. Location data includes visitor demographics, footfall, catchment and movement flows.\u00a0\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Place Informatics analysis phone activity in town centres, tracking a sample of 12 million phones, equal to 4000 million GPS points a month.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><em>Call 0161 706 1343 for more information or book a short webinar to see the data available for your location in Calendly here: <\/em><a href=\"https:\/\/calendly.com\/clive-hall\/diary-booking\" target=\"_blank\" rel=\"noreferrer noopener\"><em>https:\/\/calendly.com\/clive-hall\/diary-booking<\/em><\/a><em>.<\/em>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9892e8 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"d9892e8\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p><em><strong>To<\/strong><strong> get exclusive reports for your sector and industry:<\/strong><br \/><\/em><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7182b1b elementor-widget__width-inherit elementor-mobile-align-center elementor-widget-mobile__width-inherit elementor-align-center ob-has-background-overlay elementor-widget elementor-widget-button\" data-id=\"7182b1b\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_butterbutton_use_it&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjE0MjciLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Register Here<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Christmas events are a fantastic way to attract many visitors to your town centre.\u00a0 To find the best performing locations in the East Midlands, Place Informatics analysed the Christmas lights switch on activity for cities and towns across the region that held these events in November 2022.\u00a0\u00a0\u00a0 The best performing towns, with the greatest increase [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/placeinformatics.com\/wp-json\/wp\/v2\/posts\/5930"}],"collection":[{"href":"https:\/\/placeinformatics.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/placeinformatics.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/placeinformatics.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/placeinformatics.com\/wp-json\/wp\/v2\/comments?post=5930"}],"version-history":[{"count":2,"href":"https:\/\/placeinformatics.com\/wp-json\/wp\/v2\/posts\/5930\/revisions"}],"predecessor-version":[{"id":7507,"href":"https:\/\/placeinformatics.com\/wp-json\/wp\/v2\/posts\/5930\/revisions\/7507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/placeinformatics.com\/wp-json\/wp\/v2\/media\/7506"}],"wp:attachment":[{"href":"https:\/\/placeinformatics.com\/wp-json\/wp\/v2\/media?parent=5930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/placeinformatics.com\/wp-json\/wp\/v2\/categories?post=5930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/placeinformatics.com\/wp-json\/wp\/v2\/tags?post=5930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}