{"id":5934,"date":"2022-12-16T16:25:27","date_gmt":"2022-12-16T16:25:27","guid":{"rendered":"https:\/\/placeinformatics.com\/?p=5934"},"modified":"2023-10-19T14:46:01","modified_gmt":"2023-10-19T14:46:01","slug":"east-anglias-most-successful-christmas-lights-events-of-2022","status":"publish","type":"post","link":"https:\/\/placeinformatics.com\/east-anglias-most-successful-christmas-lights-events-of-2022\/","title":{"rendered":"East Anglia\u2019s Most Successful Christmas Lights Events of 2022!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5934\" class=\"elementor elementor-5934\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-2f2a0776 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f2a0776\" data-element_type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37811cb3\" data-id=\"37811cb3\" data-element_type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b396439 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"7b396439\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Christmas lights don\u2019t just improve the look and feel of a town centre they can be a key footfall driver if organised into a switch on event.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>To find the best performing locations in East Anglia, Place Informatics analysed the Christmas lights switch on activity for cities and towns across the region that held these events in November 2022.&nbsp;&nbsp;&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The best performing towns, with the greatest increase in activity on their Christmas Lights switch-on day were:&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>First place: <b style=\"\">Royston 18.6%<\/b> (Friday, 25 November 2022)&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Second place: <b>Hoddesdon 9.9%<\/b> (Saturday, 26 November 2022)&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Third place: <b>Huntingdon 9.7%<\/b> (Friday, 25 November 2022)&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The activity data from phones, for the Christmas lights switch on day was compared to the average activity for the same day of the week in October and November 2022, providing an indication of growth in visitors.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The average growth in visitor activity in East Anglia for the Christmas switch on event days showed 7.1% positive growth.&nbsp;&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The top three town centres had similarities in their event preparation, as BID organisations, local businesses and community groups worked together to deliver fireworks, choirs, markets, live music, and late opening,&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Mobility location data from GPS mobile phone records is used to calculate visitor behaviour for over 2,300 town centres across the UK and all 260 Business Improvement District town centres. Location data includes visitor demographics, footfall, catchment and movement flows.&nbsp;&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Place Informatics analysis phone activity in town centres, tracking a sample of 12 million phones, equal to 4000 million GPS points a month.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><em>Call 0161 706 1343 for more information or book a short webinar to see the data available for your location in Calendly here: <\/em><a href=\"https:\/\/calendly.com\/clive-hall\/diary-booking\" target=\"_blank\" rel=\"noreferrer noopener\"><em>https:\/\/calendly.com\/clive-hall\/diary-booking<\/em><\/a><em>.<\/em>&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0914f05 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"0914f05\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p><em><strong>To<\/strong><strong> get exclusive reports for your sector and industry:<\/strong><br \/><\/em><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b76eaf2 elementor-widget__width-inherit elementor-mobile-align-center elementor-widget-mobile__width-inherit elementor-align-center ob-has-background-overlay elementor-widget elementor-widget-button\" data-id=\"b76eaf2\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_butterbutton_use_it&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjE0MjciLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Register Here<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Christmas lights don\u2019t just improve the look and feel of a town centre they can be a key footfall driver if organised into a switch on event.&nbsp; To find the best performing locations in East Anglia, Place Informatics analysed the Christmas lights switch on activity for cities and towns across the region that held these [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/placeinformatics.com\/wp-json\/wp\/v2\/posts\/5934"}],"collection":[{"href":"https:\/\/placeinformatics.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/placeinformatics.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/placeinformatics.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/placeinformatics.com\/wp-json\/wp\/v2\/comments?post=5934"}],"version-history":[{"count":2,"href":"https:\/\/placeinformatics.com\/wp-json\/wp\/v2\/posts\/5934\/revisions"}],"predecessor-version":[{"id":7515,"href":"https:\/\/placeinformatics.com\/wp-json\/wp\/v2\/posts\/5934\/revisions\/7515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/placeinformatics.com\/wp-json\/wp\/v2\/media\/7514"}],"wp:attachment":[{"href":"https:\/\/placeinformatics.com\/wp-json\/wp\/v2\/media?parent=5934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/placeinformatics.com\/wp-json\/wp\/v2\/categories?post=5934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/placeinformatics.com\/wp-json\/wp\/v2\/tags?post=5934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}