If you’re a local council, business or management team looking to drive economic and social growth in your town, tracking visitor data is key to finding out if your initiatives are bringing more people into town \u2013 whether these are locals, working commuters or tourists.<\/p>\n\n\n\n
By understanding how your town\u2019s unique selling points – independent shops, heritage sites<\/a>, and event venues or even AONB\u2019s (Areas of Outstanding Natural Beauty)- are being used by local, regional and national visitors, this can help to analyse the wants and needs of the towns visitors and put plans in place to highlight areas of improvement alongside initiatives to boost tourism numbers. <\/p>\n\n\n\n What is Visitor Data?<\/strong><\/p>\n\n\n\n Visitor data is information that is collected about people who visit a certain place such as a high street. The high street footfall data can be used to understand who these visitors are, which postcodes they come from, and what they do while they’re in the town \u2013 across streets and public spaces such as town squares, retail<\/a>, car parks<\/a> and green spaces<\/a>. <\/p>\n\n\n\n What Insights Does Visitor Data Provide For Towns? <\/strong><\/p>\n\n\n\n At Place Informatics, we use cost-effective, GPS data points combined with machine learning algorithms to provide actionable location data insights which enable decision making for funding initiatives, commercial agreements, marketing campaigns, public services, events and more.<\/p>\n\n\n\n The technology is advanced enough to be able to separate the local visitors who live in local catchment area – from the tourism visitors, who enter the town on day trips or stay overnight, but originate from outside the immediate area. <\/p>\n\n\n\n Our TownandPlace.AI<\/a> dashboard offers the following unique insights for towns:<\/p>\n\n\n\n