Successful management of operational resources is integral to shopping, retail, and leisure asset managers maximising returns on invested capital \u2013 and gaining a deeper insight into footfall and visitor data can assist in a number of ways to cut risks, maximise investment returns and create growth.<\/p>\n\n\n\n
With more consumers shifting online, retailers must work harder to entice customers into stores, be more responsive in meeting the needs of the modern customer, whilst still having an effective bricks-and-mortar presence which enhances their online offering. <\/p>\n\n\n\n
By leveraging retail<\/a> location intelligence technology designed for shopping centres, leisure parks, restaurants and other high foot traffic locations, property owners can develop actionable strategies to improve ROI performance when assessing new acquisitions, or managing existing assets within a portfolio.<\/p>\n\n\n\n The Benefits of Visitor Data Attract tenants to your retail site <\/strong><\/p>\n\n\n\n Attract tenants to your retail site<\/strong><\/p>\n\n\n\n Evaluate the performance or potential of a location by examining its historical and present footfall trends, with access to data dating back to pre-pandemic times. Footfall monitoring and seasonal trends provide trusted qualitative information for potential tenants.<\/p>\n\n\n\n This is also linked to demographic data. Analyse a catchment area population\u2019s demographic<\/a> profiles including income and purchasing power through postcode analysis can ensure that the rental rates are justified or achievable.<\/p>\n\n\n\n Benchmark against competitor locations<\/strong><\/p>\n\n\n\n Stand out from your competitors by comparing your location’s visitor and footfall numbers on an hourly, daily, weekly, monthly, and yearly basis. This information can be used to effectively market your site to potential tenants, showcasing how busy your location gets during peak times or even off peak times and show which stores receive the most traffic at different times of the day with movement flow behaviour maps.<\/p>\n\n\n\n By doing so, you’ll build trust and confidence with stakeholders, demonstrating why your location is the perfect fit for any business. In addition, data relating to brand preferences at competitor sites within your catchment can be very persuasive in attracting the right tenant for your site. <\/p>\n\n\n\n Justify rent figures <\/strong><\/p>\n\n\n\n Understand the split of local, district and regional shoppers visiting your retail site with postcode origin data, linked to catchment conversion and potential catchment. Asset managers can determine their potential market size and provide accurate evidence to support rental prices. High foot traffic in an area provides strong commercial appeal, which supports investment for new store openings or higher rent prices to current or potential tenants. <\/p>\n\n\n\n