Unlocking the potential of visitor behaviour data

Place Informatics are leaders in visitor location analytics, bringing footfall and mobility data to the forefront of your decision making

Unlocking the potential of
visitor behaviour data

Place Informatics are leaders in visitor location analytics, bringing footfall and mobility data to the forefront of your decision making

Town

Discover how retail, hospitality and leisure pursuits influence visitor behaviour in your town

Retail

Realise the potential of your retail site by understanding customer trends for a greater ROI

Heritage

Measure and compare visitor movement and engagement across your entire Heritage Action Zone

Tourism

Understand travel itineraries and tourist behaviour with our comprehensive tracking analytics

Find key trends in your destination sector

Discover the secret to smarter, data-driven investment decisions using valuable footfall data and behavioural analytics to identify target markets, understand visitor activity and optimise your town centre, retail site, heritage and tourist areas.

3D heatmap on ipad
Heatmap on mobile phone and town and place software interface on ipad

Building a better world
through precise data

Building a better world through precise data

We are committed to delivering value to our customers. Our feature-rich dashboards and downloadable reports provide actionable insights for multiple locations across the UK, including footfall trends, visitor demographics, competitor analysis and much more.

Discover the power of
location intelligence

Discover the power of location intelligence

We are committed to delivering value to our customers. Our feature-rich dashboards and downloadable reports provide actionable insights for multiple locations across the UK, including footfall trends, visitor demographics, competitor analysis and much more.

Green Spaces

Effectively assess visitor movement for your park, footpath, country estate, or AONB

Events

Elevate your event planning and post-event evaluation with up-to-date insights on attendee footfall and engagement

Movement Analysis

Precise movement analysis and customer behaviour insights for out of town retail locations

Demographics

Analyse the characteristics of a population using demographic data combined with GIS mapping and drive time indices

Car Parks

Access rich car park foot traffic data to improve parking amenities and customer satisfaction

Our data technology

Our footfall data technology is revolutionising the way organisations gain insights into their visitor behaviour

Intuitive
dashboards

With our intuitive SaaS dashboards, customers have quick and easy access to the latest human movement data and trends over time, allowing for seasonal comparisons for any location

No hardware
neccessary

Our location analytics solutions are comprehensive, offering unlimited coverage and instant access to valuable footfall data from 2019 – no hardware installation required

Privacy-led
design

Place Informatics takes the utmost care to safeguard user privacy. All permission-based mobility data collected is both GDPR compliant and does not store any PII (Personally Identifiable Information)

Advanced machine learning

By harnessing the power of advanced machine learning and hundreds of billions of GPS data points, we are able to measure real-world behaviours like never before with remarkable accuracy and precision

Our latest insights

Keep up to date with our latest news, updates and insights from our dedicated team of data specialists

Speak to us today about your data needs

For more information about what we do and how we can help bring solutions to your organisation, get in touch with us today