Credit and Debit card transaction analysis that supports your strategic decision making and growth.
Attract The Right Tenants
Verify Investments
Maximise Asset Performance
Understand the spending behaviours of the UK population and answer the critical questions of who is spending, where they are spending and with which brands.
Powered by real spending data.
Providing a deeper understanding of spend in any location. Track market share and the performance of competitors, retail categories and individual brands. Identify market opportunities for growth and improve your ROI on marketing
Spend Analytics Insights
Credit and Debit Card Transactions: Offline and online spend at individual brand and store level tracked on a daily basis including card holder origin analysis.
Location catchment: Comprehensive insights into spend by all postcodes in the UK, integrated into your location’s catchment area, based on real mobility behaviour patterns.
Brands: Granular analysis of which brands the population of catchment area is spending with and where.
Personas: Spend analytics is linked to demographics to provide a comprehensive and easy to understand view of who is spending with whom.
Customer: Understand who you customers shop with, where and when. Filter which locations have a high spend and those that could improve. Identify locations which have shared spend with competitor locations or those that you are not yet attracting spend from . Overlay persona audience groups to drill down on your exact customer match.
Why You Need Spend Analytics Insights
Location: Align spending behaviours to catchment areas at town, centre or store address level. Combine mobility analysis and overlay brand preferences with brand market share data to precisely target social campaigns based on customer locations and where they travel to
Competitor: Take a bite out of your competitors customer spend market share. Target competitors whose customers are in shared catchment locations, segment by highest spenders and generate target list for social marketing.
Marketing: Support targeted marketing with ready-made customer profiles, improving marketing precision and ROI. Create audience tailored to specific criteria, such as high spenders within a particular category or frequent spends at a specified location including town centre, retail parks and shopping centres..
Read Our Latest Spend Analytics Use Cases
Ready to make your next strategic decision based on Spend Analytics insights?
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