Place
PersonasIQ
Geodemographic segmentation of your customers, providing life stages and income segments to reach the right people in the right location
What is PersonasIQ?
A platform that combines demographics, phone movement data and customer spend insights to create Place Personas; geodemographic segmentation providing your business with data-driven insights needed to guide marketing campaigns, store expansion and customer retention strategies
Higher Performing Campaigns
Easily target your top customer segments online and offline. Upload your customer list, append the Place Persona segment and view by postcode where to find more!
Campaigns anchored by detailed customer personas enable personalised messaging which resonate with your target audience. Increase you ROI across digital platforms, out of home and direct mail campaigns
Smarter Location Expansion
Instantly identify who is visiting your location by audience segment (using visitation, spend, age and income), and where they originate from. Identify all UK postcodes where the people have the highest affinity to your brand, halo or competitor brand and where they visit – high street, retail park or town centre. Match and rank the top locations based on closest audience affinity – you now have your short list of best fit locations!
How PlacePersonasIQ helps you
- Targeting — Select the right audiences to target based on understanding who your best customers are.
- Mapped — Identify high potential areas for location expansion and postcode level targeting in just a few minutes.
- Personalised — Deliver the most relevant and engaging content tailored by known brand preferences, behaviours and location.
- Quantifiable — Quantify your target audience by age, income, household and tenure, education and location.
Trusted by Retail and Leisure brands, asset owners and consultancies across the UK
Why Choose PlacePersonasIQ
Easy to Use Customer Segmentation
30 audience groups based on six life stages; young singles to retired and five wealth categories; struggling to affluent.
Designed for Omnichannel Activation
Easily create audiences around location for seamless integration into digital and offline marketing platforms.
Match Customer Data to Place Personas
Rapidly upload an existing customer list or create your own bespoke polygon to segment location visitors anywhere in the UK
Ready to make your site selection and marketing more relevant, targeted and effective?
Discover how PlacePersonasIQ can help you connect with the right customers, in the right place, at the right time