Industries

Transform Location Performance

Comprehensive visitor, activity, and spend intelligence that reveals what works, attracts investment, enhances reporting and drives sustainable growth across all types of locations

Business Improvement Districts

Measure performance, attract investment, and benchmark success for high streets and town centres

Leisure & Retail

De-risk site selection, understand visitor potential, and grow profitable networks

Commercial Real Estate

Attract the right tenants, justify valuations, and maximise returns for retail and leisure assets

Local Government

Support planning decisions, measure active travel, and evidence community value to create successful places

Green Spaces

Evidence visitor and social value, optimise investment and management, and secure funding for your green spaces

Tourism

Understand visitor origins and behaviour mix, measure campaign impact, and grow destination value year-round
Solutions

Smarter Insight for Better Places

Actionable visitor, behaviour, and spend intelligence that shows what works, guides investment, strengthens reporting, and supports confident decision‑making across every type of location.

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BoardIQ
Management meeting portal delivering location performance reporting effortlessly.

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VenueIQ
Site selection platform for site selection using customer segmentation and behaviours.

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PersonasIQ
Customer segmentation platform, which helps you reach your target customers more effectively.

Consultancy
Working alongside you to interpret what the data means, helping quicker decisions and more profitable results.
Place360 Products

Place360

Brand Performance

Delivering strategic, data-driven insights that strengthen brand positioning, enhance performance, and support informed commercial decision-making.

Movement Data

Analysing comprehensive movement data to guide decisions, anticipate trends, and strengthen overall operational performance.

Reports

Harnessing data through detailed reports to support decision-making, enhance understanding, and drive measurable business results.

Catchment

Providing accurate visitor catchment insights to support strategic planning, market understanding, and informed commercial decisions.

Performance

Measure performance, attract investment, and benchmark success for high streets and town centres

Spend Analytics

Empowering organisations with detailed spend analytics that refine budgeting, optimise expenditure, and inform strategic choices.

Demand

Offering real-time demand analytics to guide investment decisions, improve resource allocation, and shape strategic priorities.

Events

Supplying actionable event data to anticipate audience behaviour, enhance planning precision, and optimise event success.

Personas

Guiding strategic decisions with comprehensive persona intelligence that supports audience understanding and targeted planning effectively.

Tourism

Enhancing visitor understanding with robust tourism insights that support strategy, optimise experiences, and inform decision-making.

Marketing Data

Supporting advanced Marketing intelligence to enhance strategic planning, improve operational efficiency, and support confident decision-making.

Preferences

Go beyond demographics, we reveal the characteristics your customers have in common including visit and spend behaviours, interests and location.

Venue

Optimising visitor experiences using venue intelligence that reveals patterns, informs strategy, and drives operational improvements.
Place Resources

Place Resources

We believe data should do more than inform — it should inspire action. And we’re here to help you understand your location data and plan with confidence.

Knowledge Library

Explore our growing library of webinars, guides and tutorial all designed to help answer your questions about how location insights can help you .

About Us

Over a century of experience in using Big Data to create actionable insights

Success Stories

Explore our success stories

Insight Reports

Discover how our insights can help your organisation

Podcasts

Revealing the views of location experts

News & Blog

Stay up to date with our latest news and solution releases

Preferences

Understand how people move through locations.

Go beyond demographics, we reveal the characteristics your customers have in common including visit and spend behaviours, interests and location. Reach the people you want as customers.

Benefits of Preference Data

Customer Behaviours

Audience Demographics

Strategic Insights

Preference Data Insights

Understand audience behaviours including holiday destinations, visits to towns, retail centres and the outdoors.
Identify Interests including restaurants, shopping, fashion, events and travel.
Filter by location, income, house size and affluence.
Know where people choose to spend their time and money by region, town or down to postcode and LSOA granularity.
Segment location audiences by brand preferences both in-store and online.

Why you need Preference Data

For every consumer-facing business know who your existing customers are, meet their needs better, and know where more of them are to target.
Enrich your existing customer records with interest and behaviour profile.
Reach the people you want as customers by identifying lookalike audiences down to postcode level.
Explore an intuitive user interface with customisable maps and graphics to showcase localised insights.

Read Our Latest Preference Data Use Cases

Tell a Story About Their Visitors with Place Informatics Data

Three layer tourism data model

Attractions: How to use GPS Visit Data to Drive Growth

Place360 helps you maximise preference data, choose the best-fit location and attract the best customers.

Access in‑depth analysis and expert insight from the leaders in location intelligence.

Our reports uncover the patterns, behaviours, and trends shaping places today — from visitor movement and dwell time to economic impact and destination performance.