BID intelligence that turns insight into action
Stop reporting footfall. Start improving performance — who to attract, where to focus, what to change, and how to prove value to levy payers and stakeholders.
Trusted by BIDs, town centre leaders and place managers across the UK.
Trusted by Industry Leaders
Most BID reporting explains activity. We help you direct performance.
Many BID teams are rich in reports but short on clear direction. Place Informatics is built to move beyond reporting footfall and trends — to provide clear decisions, priorities and actions that improve your area and support levy payer success.
What you get:
- A clear view of which visitors drive value for your town centre
- Visibility of where your BID is outperforming or losing ground
- Prioritised actions to improve trading performance, not just report it
- Evidence you can use in board meetings, ballots and funding cases
A decision + activation engine for BID performance
Place Informatics connects insight to action — helping you improve your town centre, support levy payers, and demonstrate impact with confidence.
Before activity: identify where to focus
During delivery: align actions to real behaviour
After activity: prove what changed
Decide
Know what will improve your BID
- Identify gaps in performance, visitor behaviour and spend
- Understand what drives value in your area
- Prioritise where to focus effort
Act
Turn insight into actions for your team and levy payers
- From marketing priorities to trading opportunities
- Investment cases and event strategies
- Practical outputs your team can deliver
Prove
Evidence impact clearly
- Demonstrate performance in footfall, dwell and spend
- Quantify economic value for levy payers
- Build confidence at board and ballot level
Visitor & Place Data
Understand how your town centre actually performs
We combine visitor movement, behaviour and spend data to give a complete picture of how your BID operates — and where to act to improve performance.
Coverage:
- Footfall and visit frequency
- Visitor origin and catchment
- Dwell time and movement patterns
- Spend behaviour and retail performance
- Competitive benchmarking vs other centres
Every dataset is aligned to clear actions that improve performance — not just reporting.
Performance Management
From reporting performance to improving it
Place Informatics helps BID teams move from monthly reporting to continuous performance management — identifying where to focus effort to improve outcomes.
What you can improve:
- Footfall and visit frequency
- Dwell time and engagement
- Spend and trading performance
- Area attractiveness and competitiveness
Outcome: Confident decisions at board level — backed by behaviour and spend data.
Marketing & Visitor Growth
Attract more of the right visitors — not just more visitors
Understand who your most valuable visitors are, where they come from, and how to attract more of them — then convert that into targeted activity.
What you can do:
- Identify high-spending and high-frequency visitors
- Focus activity on priority catchments
- Align campaigns to trading patterns and peak opportunities
- Support levy payers with insight into customer behaviour
What you can act on immediately:
- Priority visitor segments
- Catchment areas to target
- Peak trading and opportunity windows
- Messaging and engagement opportunities for businesses
Supporting Levy Payers
Give levy payers the insight they actually need
Equip businesses with practical insight to improve performance — not just high-level reporting.
What you can provide to your levy payers:
- Help levy payers identify and target their highest-value customers
- Highlight peak trading periods — and uncover missed revenue opportunities
- Show where money is being spent — and where more value can be captured
- Enable businesses to align their offer with real customer demand
Outcome: More engaged levy payers and stronger business performance across the BID.
Inward Investment
Attract the right investment with evidence
Use real behavioural and spend data to demonstrate the opportunity your BID area offers to retailers, operators and investors.
What you can show:
- Gaps in current offer
- Demand for retail or leisure categories
- Catchment strength and spend potential
- Competitive positioning vs other towns
Outcome: Stronger investment cases backed by real evidence — not assumptions.
Events
Deliver events that actually drive value
Understand how events impact your BID — not just in attendance, but in spend, dwell and repeat visits.
Measure:
- Footfall uplift
- Dwell time changes
- Visitor catchment shifts
- Spend impact
Improve:
- Event timing and targeting
- Visitor mix
- Economic return
Board & Reporting Outputs
Deliver board-ready insight with clarity and confidence
Produce clear, compelling reports that demonstrate performance, justify investment and support BID renewal.
Outputs:
- Monthly and annual performance reports
- BID ballot evidence
- Event performance reporting
- Investment and funding cases
Outcome: Stronger board confidence and clearer communication of impact.
How it works: from insight to action
We provide UK BIDs with the necessary insights
Footfall & movement
Understand how people use your town centre and how patterns change.
Visitor origin & catchment
Identify where your visitors come from and where growth exists.
Spend analytics
Track where and how money is spent — and how to increase it.
Greenspace & Heritage
Understand how green spaces and heritage contribute to attracting visitors to the town centre.
Place
360
Profiles & personas
Understand behaviour, preferences and high-value customer types.
Performance dashboards
See trends clearly and act quickly across your BID.
Culture, Entertainment & Tourism
Identifies how pubs, restaurants, cinema, theatres and museums contribute to the town’s day and night life.
Competitive Position
A town centre's competitive position refers to its attractiveness and performance relative to other competing centres (e.g. other towns, out-of-town retail parks, or online shopping).
Prove performance in the real economy
Move beyond proxy metrics. Show how your BID activity drives real outcomes.
Measure:
- Footfall growth
- Increased dwell
- Higher spend
- Stronger visitor mix
Clear ROI for: levy payers · boards · funders
Why Place Informatics?
Real-world behaviour data
Understand how visitors actually use your place — not just website engagement
- Based on real visits, movement and spend
- Granular to street, zone and event level
- Updated regularly so decisions stay current
Designed for BID teams
Simple, structured outputs that support planning, reporting and action
- Clear summaries — not raw data
- Outputs built for board reporting and levy payer communication
- No analyst needed to act on findings
Focused on outcomes, not reporting
We help you improve performance — not just describe it
- Aligned to your BID plan objectives
- Regular reviews tied to performance cycles
- Accountable for real improvement — not just delivery
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Want to see where your BID can improve performance next?
We’ll show you:
- Where you’re over-performing and under-performing
- Which visitors to target
- What to do in the next 90 days to improve footfall, dwell and spend
Access in‑depth analysis and expert insight from the leaders in location intelligence.
Our reports uncover the patterns, behaviours, and trends shaping places today — from visitor movement and dwell time to economic impact and destination performance.