Turn Footfall into Growth: A Decision & Activation Engine for Retail Real Estate
Stop reporting visits. Start deciding what to do next — which tenants to prioritise, which audiences to target, where to focus leasing, and how to increase dwell, spend and asset performance.
Trusted by asset owners, asset managers and leasing teams across leading UK retail and leisure destinations.
Site Performance Insights That Give You The Confidence To Make The Right Decisions
Place360 real estate location data insights give you the key metrics to measure site performance with comprehensive spend, footfall, dwell, catchment and demographic data, providing the basis for decision-making. Replace guesswork with real metrics.
Trusted by Industry Leaders
Retail Expansion
Find the best location for new stores using footfall and demographic fit.
Portfolio Optimisation
Compare site performance to competitors and adjust investments.
Marketing Campaigns
Target high-value catchments based on dwell and visit patterns.
Brand Benchmarking
Track category-level spend and visits across regions.
Provide actionable data to demonstrate the opportunities that your town centre offers to potential retailers and investors.
Deliver proof points that will reassure those businesses of likely success.
Most retail insight tells you what happened. We tell you what to do next.
Most platforms report footfall and trends. Place Informatics is built for commercial decisions — so owners and agents can actively improve performance across their assets.
What you get:
- A clear view of who delivers value (not just volume)
- A ranked view of where your best visitors come from
- 90-day recommended actions to improve occupancy, dwell and spend
- Measurement that proves real-world changes in performance
A decision + activation engine for retail and leisure growth
Place Informatics sits before leasing and marketing decisions — and after them.
- Before: Identify the highest-value audiences, tenant mix opportunities and growth levers
- After: Measure what actually changed — footfall quality, dwell, spend and tenant performance
Decide
Know where growth comes from
- Identify high-value visitor segments
- Understand why people visit (retail, F&B, leisure mix)
- See where performance is being lost
Activate
Turn insight into leasing and marketing actions
- Target catchments with greatest growth potential
- Align tenant mix with visitor demand
- Optimise campaigns and on-site experience
Prove
Measure real asset performance
- Uplift in dwell time
- Increase in spend and conversion
- Improvement in tenant performance and mix
Visitor & Customer Data Sets
Measure behaviour — then act on it
We don’t just show traffic. We show how people use your asset — and what to change.
- Visitor volume and frequency
- Origin and catchment strength
- Movement across zones and tenants
- Dwell time and engagement patterns
- Spend behaviour and category performance
Outcome: Every dataset is linked to clear actions across leasing, marketing and asset strategy.
Asset Performance
From reporting performance to improving it
Understand performance in a way that directly informs leasing decisions, tenant mix and asset repositioning.
- Footfall quality (not just quantity)
- Dwell time and cross-site movement
- Spend uplift by category
- Balance between retail, F&B and leisure
Outcome: Move from reporting metrics to actively increasing asset value.
Leasing & Marketing Activation
Attract the right tenants — and the right customers
Stop relying on assumptions about who visits your assets. We help you align tenant strategy and marketing activity to real visitor behaviour.
What asset and leasing teams can do:
- Identify high-value catchments driving spend
- Align leasing strategy with customer demand patterns
- Support tenant negotiations with evidence of audience value
- Optimise trading mix across retail, F&B and leisure
Activation outputs you can use immediately:
- Priority customer segments driving highest value
- Catchment targeting lists (postcode / LSOA)
- Tenant category opportunities based on demand gaps
- Campaign timing aligned to peak value periods
Bridge to Action
Bridge insight to real-world action (without adding workload)
You don’t need more dashboards. You need outputs your team and partners can execute immediately.
What we deliver:
- Catchment targeting packs for marketing and leasing
- Location intelligence to support tenant acquisition strategy
- Clear performance benchmarks to guide decisions
- Defined success measures based on real behaviour
Customer Movement & Site Dynamics
Design assets as connected experiences — not isolated units
Visitors don’t behave in silos. They move between retail, F&B and leisure. We show how your asset actually works as a system.
- Optimise store adjacencies and flow
- Identify dead zones and missed opportunities
- Improve signage, layout and experience design
- Strengthen cross-site engagement
Events & Activation Performance
Understand what events really deliver
Move beyond attendance metrics.
What we measure:
- Incremental footfall vs organic traffic
- Changes in dwell and movement
- Impact on spend and tenant performance
- Audience quality and origin
What you can change:
- Which events drive real value vs noise
- How to improve ROI on activations
- How to build repeat visitation
Tenant & Category Performance
Align your tenant mix to real demand
Understand how different categories perform against visitor behaviour and spend patterns.
- Demand by category (retail, F&B, leisure)
- Over- and under-supplied segments
- Cross-category movement patterns
- Opportunity for repositioning
Outcome: Make leasing decisions based on measured demand — not intuition.
Customer Profiles
Customer profiles built from behaviour — not assumptions
Our profiles are based on real visits, movement, spend and frequency.
- Identify high-value, repeat visitors
- Understand what drives longer dwell and higher spend
- Build mix and campaigns around real usage patterns
Demand Index
Know exactly where your growth audiences are
Prioritise catchments based on value, not volume.
What’s included:
- Visitor frequency
- Spend contribution
- Dwell and engagement
- Cross-site behaviour
What you can do:
- Rank catchments by value potential
- Target marketing more effectively
- Support leasing strategies with clear demand evidence
From behaviour signals to action
Visitor Movement Data
Understand how people flow through your asset
Origin & Catchment Data
Know where your best visitors come from
Spend Behaviour Data
Identify top-value audiences and categories
Dwell & Engagement Data
Understand what drives longer stays
Place
360
Tenant Performance Insight
See how mix impacts behaviour and value
Benchmarking
Benchmark your current stores against any location using demographics, footfall, cannibalisation, competition, spend and area profile. Use our data to find locations which replicate your best performing sites
Spend
Understand visitor spending patterns, overlayed with demographic profiles to understand the factors that will make your next store a success
Footfall Intelligence
Track performance trends across time
Prove what changed in the real world
Performance shouldn’t stop at reporting.
What you can evidence:
- Improvements in visitor quality
- Increases in dwell time
- Growth in spend per visit
- Stronger tenant and category performance
- Shifts in catchment value
Built for commercial real estate decisions
Granular, real-world behavioural data
Understand how assets actually perform — not just how busy they are
- Based on real visits, movement and spend
- Covers zones, tenants, catchments and events
- Updated regularly so decisions stay current
Simple outputs. Faster decisions.
Spend less time analysing and more time acting
- Clear, actionable summaries — not raw data
- Outputs that plug directly into leasing and marketing
- Built for asset managers and agents, not analysts
A partner in growth — not just a platform
We help turn insight into measurable performance improvements
- Ongoing support to interpret and act on data
- Regular reviews aligned to your asset cycle
- Accountable for outcomes, not just delivery
PlaceIQ Products
Discover PlaceIQ’s data-driven products for Commercial Real Estate. From footfall and retail spend trends to visitor and location profiles, unlock actionable intelligence to grow your locations or portfolio.
Gain clear visibility into footfall, dwell time, and visit frequency to measure BID impact. Explore dashboards and reports that track trends over time.
Understand who visits your BID with demographic and origin profiling. Upload postcodes to reveal customer profiles, catchment areas, and brand preferences.
Get a complete picture of your town’s makeup, visitor flows, and competitive position. Analyse catchment demographics, rankings, and strengths against nearby towns.
Supporting advanced forecasting intelligence to enhance strategic planning, improve operational efficiency and support confident decision making.
Retail and leisure growth insights
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Want to see your next 90 days of actions for your asset?
We’ll show you:
- Which audiences to prioritise
- Where your next growth will come from
- What actions will increase occupancy, dwell and spend
Access in‑depth analysis and expert insight from the leaders in location intelligence.
Our reports uncover the patterns, behaviours, and trends shaping places today — from visitor movement and dwell time to economic impact and destination performance.