Turn Footfall into Growth: A Decision & Activation Engine for Retail & Leisure Performance
Stop guessing. Start deciding — where to open, who to target, when to trade, and how to grow revenue.
See How Your Stores Really Perform
Leverage Place360 leisure and retail location data insights to measure site performance
Measure each location's performance
Understand your locations’ past performance and what is driving it, including footfall, dwell, catchment conversion and customer spend trends. Find out whether you are ahead or behind the markets you operate in. Actionable insights show you what is and is not going well to help support your decisions.
Trusted by Industry Leaders
Benchmark within your portfolio
Compare each store’s performance against others in your portfolio and competitors. Identify the best and worst performers using standardised metrics. Identify the demographics and spend behaviours of your customers to help tailor product offering to meet their needs.
Finding the perfect fit locations
Open new locations with confidence. Our proprietary algorithms help you identify what makes existing locations a success including footfall, demographics, demand, competition and cannibalisation. Be confident your next location is targeting the right customer for you.
Targeting the most profitable customers
Quickly identify and reach your best customers. Analyse their demographic profile by life stage and affluence. Target high-potential audiences with precision. Simply upload your contacts list to see which audience groups are most valuable and quickly identify where to target to attract similar new customers.
Understand where & how customers are spending
Understand visits and spend trends of competitor brands in your category. Reveal total spend transactions and average transaction value split by catchment, demographics and location type. See who is taking the largest share of spend, quantify market size and assess new customer opportunities.
Too many decisions. Not enough clarity.
Retail teams are constantly deciding: where to open next, which stores to fix, which customers to target. Most insight tools don’t give clear answers.
What changes:
- See where growth will come from
- Know what to do next — not just what happened
Site Selection
Open in the right locations
Stop relying on gut feel.
You can:
- Identify high-demand, low-supply locations
- Rank sites by real customer potential
- Build a data-backed expansion plan
Outcome: Fewer openings. Stronger performance.
Customer Marketing
Target customers who actually visit and spend
Move beyond generic audiences.
You can:
- See where your best customers live
- Target campaigns at postcode level
- Focus on high-value segments
Outcome: More visits. Better ROI.
Opening Hours
Trade when demand exists
Stop over- or under-trading.
You can:
- Identify true peak trading hours
- Adjust weekday vs weekend hours
- Align trading to seasonal demand
Outcome: More revenue. Less wasted cost.
Staffing
Match staffing to real demand
Remove guesswork from operations.
You can:
- Align staff to footfall patterns
- Identify over- and under-staffed periods
- Improve peak-time service
Outcome: Lower cost + better experience
Customer Leakage
See where customers go instead
Your competition is not always obvious.
You can:
- Identify competing locations capturing demand
- Understand lost visits and missed spend
- Target customers you’ve lost
Outcome: Win back revenue already in your market
White Space
Find untapped growth opportunities
Not all markets are saturated.
You can:
- Spot underserved areas
- Identify missing categories
- Launch in high-potential locations
Outcome: Grow without fighting for share
Cannibalisation
Stop your stores competing with each other
Growth isn’t always new — sometimes it’s misallocated.
You can:
- Identify overlapping catchments
- See which stores compete internally
- Refine store network strategy
Outcome: Maximise total network performance
From behaviour to action
We translate real-world customer behaviour into clear, practical decisions your team can act on immediately.
Demographics & Lifestyle
Understand the life stage and affluence of your customers in your catchment areas to reveal location characteristics which drive business success
Footfall & Visitor Data
Monthly, weekly and daily visitor numbers, heat maps showing movement patterns to help understand how people use your retail location by time of day and day of week
Location Profile
Assess the available retail and leisure offer including town centre, shopping centre and out of town. Monitor the health of a location and its sectors – are they growing or declining
Reports
Reports that show how data can help drive smarter business decisions
Place
360
Competitive Position
Overlay the locations of competitors within your catchment. Measure comparative footfall, spend, visit frequency and dwell time. Identify opportunities to convert current leakage to competing location into increased footfall and spend
Benchmarking
Benchmark your current stores against any location using demographics, footfall, cannibalisation, competition, spend and area profile. Use our data to find locations which replicate your best performing sites
Spend
Understand visitor spending patterns, overlayed with demographic profiles to understand the factors that will make your next store a success
Transport & Accessibility
Understand by drive time, distance and mode of transport your market potential, optimum store network and identify growth opportunities. Know the proximity of travel networks and the volume of potential customers for any location in the UK
Prove what changed
Measure real outcomes — not just reports.
You can:
- Track new store performance
- Measure campaign impact
- See improvements in dwell and spend
Outcome: Confidence in every decision
PlaceIQ Products
Discover PlaceIQ’s data-driven products for Leisure and Retail. From footfall and catchment analytics to visitor profiles, competitor site comparisons, and retail spend trends, unlock actionable intelligence to grow your locations.
Gain clear visibility into footfall, dwell time, and visit frequency to measure retail & leisure impact. Explore dashboards and reports that track trends over time.
Understand who visits your retail and leisure sites with demographic and origin profiling. Upload postcodes to reveal customer profiles, catchment areas, and brand preferences.
Get a complete picture of your locations retail makeup, visitor flows, and competitive position. Analyse catchment demographics, rankings, and strengths against nearby competitors.
Track retail spend trends and patterns across categories and demographics. Benchmark performance, share of spend, and competitor analysis to drive growth.
Demand
Understand how supply and demand for the sector you operate in varies across the UK. Identify locations with high annual spend and low levels of supply to help you to decide where to locate your stores.
Understand how competitor brands are performing in your sector across spend and visitor behaviours. Reveal trends in total spend, average transactions by region and venue type including town centre, out of town and shopping centres.
Intelligence Suite
Dashboards, reports, and portals designed to turn complex data into clear strategies — giving your location the tools to measure, plan, and grow.
Dashboard
- Location Performance
- Customer Marketing
- Customer Spend
- Competitor Analysis
Reports
- Portfolio & Location Performance
- Investment Report
- Tenant Marketing Report
- Customer Marketing Report
Tools
- Customer Segmentation Platform
- Site Location Platform
- Event Performance Measurement
- Competitor Catchment Area Mapping
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See your next 90 days of actions
We’ll show you:
- Where to open
- Who to target
- What to change
Access in‑depth analysis and expert insight from the leaders in location intelligence.
Our reports uncover the patterns, behaviours, and trends shaping places today — from visitor movement and dwell time to economic impact and destination performance.