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Movement Data

Understand how people move through locations.

Get a detailed view of how visitors move through cities, town centres and green spaces. Measure traffic, walking and cycling. Understand how active travel and Live Neighbourhood projects have changed movement behaviours.

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Benefits of Movement Data

Heatmaps

Audience Demographics

Strategic Insights

Movement Data Insights

  • Identify where people are travelling to and from
  • Understand how visitation to your location has changed over time
  • What routes people take through your town and green space
  • Measure difference in movement patterns by different quarters, days of week and time of day
  • Discover what type of people are using your transport network

Why you need Movement Data

  • With heatmaps you can instantly see the routes people take across paths and desire lines. Zoom into 20 metre hexagonal areas to easily and accurately view movement activity.
  • Uncover the demographics of your audience on specific routes combined with home origin, narrow your analysis by travel distance or travel time.
  • Uncover strategic insights for urban planning, site selection, tourism, transport and traffic management.
  • Out of Home advertisers can validate that their ads are reaching the intended audience

Read Our Latest Movement Data Use Cases

Ready to make your next strategic decision based on Movement Data insights?

Place360 helps you maximise movement data, choose the best-fit location and attract the best customers.

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Access in‑depth analysis and expert insight from the leaders in location intelligence.

Our reports uncover the patterns, behaviours, and trends shaping places today — from visitor movement and dwell time to economic impact and destination performance.

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