Personas
Help you target smarter and quicker
Personas segments consumers by their actual behaviours so you can target high-potential audiences with precision, understand brand preferences and identify best fit locations.
Persona segmentation is based on demographics, spend behaviour and mobile movement data.
Benefits of Personas
Top Customer Groups
Proprietary Catchment Modelling
Demographic Profiles
Personas Insights
- Append your Persona segments to your locations or upload your customer file to enrich your CRM with rich demographic data.
- Analyse your top audience groups, identify where they live by postcode segments and see where your customers shop and how they differ from competitors.
- Choose your target groups, generated personalise messaging, and target them across Facebook, Instagram, Google Ads, direct mail and more.
Why you need Personas
- Swiftly estimate audience sizes for media planning and create audiences for social advertising.
- Focus on audience groups that convert and avoid those that do not.
- Speed up strategic decision making across site selection and marketing.
- Digital Marketing – helps you target smarter, personalise your message and maximise ROI.
Read Our Latest Personas Use Cases
Ready to make your next strategic decision based on Personas insights?
Place360 helps you maximise personas, choose the best-fit location and attract the best customers.
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