Maximise business opportunities with accurate demographic data

Our powerful demographic data solutions combine GIS mapping and drive time indices to deliver valuable insights that can be turned into decisive actions

Maximise business opportunities with accurate GIS mapping demographic data

Our powerful demographic data solutions combine GIS mapping and drive time indices to deliver valuable insights that can be turned into decisive actions

Understand the benefits

Understand socio-demographic trends on a national scale

Demographic data* shows the distinctive attributes of a population in a defined location, whilst GIS mapping connects this data with maps to help you understand today’s diverse and dynamic communities.

Isochrone Maps

Find out where people come from and their estimated drive, cycle or walk distance in an isochrone map


Our demographic data reveals how affluent or socially deprived every postcode area is estimated to be

Working Households

Discover the number of working households and ownership status

Disposable Income

Dive deep into the buying behaviour of individuals within a specific postcode and their most likely purchases using disposable income


Know the socio-demographic make-up of local populations to guide profitable business decisions

National Average**

Compare demographic data against the UK national average to discover key trends

Understand you customer with actionable insights

Demographic data shows the characteristics of the population in a set location, whilst GIS mapping connects the data to a map which is invaluable for assessing the specific area

Two ipads showing a data report and GIS mapping software

Our secure data platform provides a wealth of insights, allowing you to understand visitor numbers and trends with precision for better decision making

No hardware required on location

One click report exports

Footfall data available from 2019

Unlimited user licenses

Daily, weekly and monthly data available

Compare against unlimited locations

Our demographics dashboard

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Drive Times Indices***

See which locations are accessible via driving, cycling or walking modes of transport within a 30, 20 and 10 minute time frame

Age Group Assessment

Find out the age distribution of a location and see how it compares to the national average

Dwelling Type

Understand the diverse types of dwellings within a certain postcode region, from detached, semi-detached and terraced to flats/apartments and caravans

Spending Habits

Examine a population’s spending habits on comparison goods, convenience goods, food and beverage, grocery and leisure


Assess the levels of education in any given location for an indication of attainment within communities.

Household Vehicles

Understand the proportions of households with a varying number of vehicles – from 0 to 4 or more.

Over 500 locations trust our footfall data

Our latest demographic insights

Further Information

*Demographic data refers to statistical socio-economic information of a population such as gender, race, income, education and employment.

**When compared to the National Average, this highlights the unique attributes of your location and serves as an insightful benchmark for more meaningful observations.

***Drive time indices calculate the duration of a journey via three modes of transport: driving, cycling and walking, from a specific location within an estimated 10, 20 and 30 minute radius. The travelling distance takes into account access to motorways and dual carriageways, or conversely, the absence of high speed roads.

The demographic data is gathered from the last two Government censuses, conducted by the Office for National Statistics (ONS) in 2021 and 2011. The latest census information is not yet available and will be published in phases from 2022-2024.

Have questions about our insights and data?

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Immediate access to event visitor behaviour analytics in town centres, green spaces and venues across the UK

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Movement analysis

Improve your decision making with  invaluable insights into customer behaviour for out of town retail locations

Car parks

Make informed decisions about your parking facilities and improve customer experience

Green Spaces

Footfall and visitor behaviour data for 10,000 urban parks, estates, country parks and green spaces across the UK