Our powerful demographic data solutions combine GIS mapping and drive time indices to deliver valuable insights that can be turned into decisive actions
Demographic data* shows the distinctive attributes of a population in a defined location, whilst GIS mapping connects this data with maps to help you understand today’s diverse and dynamic communities.
Find out where people come from and their estimated drive, cycle or walk distance in an isochrone map
Our demographic data reveals how affluent or socially deprived every postcode area is estimated to be
Discover the number of working households and ownership status
Dive deep into the buying behaviour of individuals within a specific postcode and their most likely purchases using disposable income
Know the socio-demographic make-up of local populations to guide profitable business decisions
Compare demographic data against the UK national average to discover key trends
Demographic data shows the characteristics of the population in a set location, whilst GIS mapping connects the data to a map which is invaluable for assessing the specific area
See which locations are accessible via driving, cycling or walking modes of transport within a 30, 20 and 10 minute time frame
Find out the age distribution of a location and see how it compares to the national average
Understand the diverse types of dwellings within a certain postcode region, from detached, semi-detached and terraced to flats/apartments and caravans
Examine a population’s spending habits on comparison goods, convenience goods, food and beverage, grocery and leisure
Assess the levels of education in any given location for an indication of attainment within communities.
Understand the proportions of households with a varying number of vehicles – from 0 to 4 or more.
*Demographic data refers to statistical socio-economic information of a population such as gender, race, income, education and employment.
**When compared to the National Average, this highlights the unique attributes of your location and serves as an insightful benchmark for more meaningful observations.
***Drive time indices calculate the duration of a journey via three modes of transport: driving, cycling and walking, from a specific location within an estimated 10, 20 and 30 minute radius. The travelling distance takes into account access to motorways and dual carriageways, or conversely, the absence of high speed roads.
The demographic data is gathered from the last two Government censuses, conducted by the Office for National Statistics (ONS) in 2021 and 2011. The latest census information is not yet available and will be published in phases from 2022-2024.
For more information about what we do and how we can help bring solutions to your organisation, get in touch with us today
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