Drive Growth to Your Town
Discover the power of visitor data in shaping your town’s or city’s development strategy.
Measure Performance
Benchmark and then measure the change in town centre activity
Monitor how footfall, spending and visitor demographics impact the performance of your town centre. Benchmark against region and UK trends on a monthly, weekly and daily time period. Measure at a granular level including street and greenspace areas.
Who Is Visiting
Visitor Demographics to support Investment Decisions
Measure who uses your location including spend, income, education, age, households, deprivation and more. Use insights to support grant applications and attracting new businesses to your town centre. Knowing visitor patterns, actual spend and volume of visitors helps new retailers seriously consider the available. opportunity
Event Measurement
Accurately analyse your events including Return on Investment
Index the volume of visitors to your event compared to a none event day. Understand the change in visitor behaviour movement in the town centre and estimate the economic benefit delivered from visitor spend compared to the investment funding for the event.
Visitor Catchment
Analyse leakage to assess unmet demand
Identify the postcode locations from which regular visitors are drawn. Find out who is visiting your town centre and equally importantly who is not visiting. Discover what facilities are attracting visitors to each town centre. Understand modes of travel, how often they visit and how much they spend.
Attract More Visitors
Identify which are your most effective marketing strategies
Understand where high spending potential visitors are located by postcode and quantify the potential opportunity to attract more visitors. Use the data sets to guide decisions regarding town centre, events and the nighttime/leisure economy marketing campaigns.
Trusted by our clients to provide expert insights forTown Centres, Tourism, Green Spaces, Commercial Real Estate and Retailers
Trusted by our clients to provide expert insights for Town Centres, Tourism, Green Spaces, Commercial Real Estate and Retailers
