Improve visitor experience with Heritage Action Zone behaviour analytics
Find out how we can help you to unlock the economic potential of a High Street Heritage Action Zone in your area with our footfall and location intelligence tools
Improve visitor experience with Heritage Action Zone behaviour analytics
Find out how we can help you to unlock the economic potential of a High Street Heritage Action Zone in your area with our footfall and location intelligence tools




































Measure Volume & Performance
Measure footfall volume for the entire Heritage Action Zone geographic area. Identify trends in dwell time and heritage site visit frequency
Identify Street Footfall
HAZ.AI provides a street heat map showing how footfall is distributed across the High Street Heritage Action Zone and the entire town centre
Identify Visitor Demographics
Discover where visitors come from by postcode outer area. Identify ‘tourism’ postcodes and use to target social media marketing
Understand the Impact
Understand how the Heritage Action Zone is impacting on the footfall, visit frequency and length of stay across the whole of the town centre

Instantly analyse and engage your Heritage Site visitors
Utilise High Street Heritage Action Zone visitors’ postcode information to identify ‘tourist hotspots’ and effectively target promotional social media campaigns
- Utilise visitor data in shaping development strategy and investment initiatives
- Monitor foot traffic patterns and understand how people move across your Heritage Zone
- Track the movement of people and density of visitors in specific areas using interactive heat-maps
Discover the impact of your Heritage Action Zone
See how your Heritage Action Zone impacts factors such as footfall, visitor recurrence, and duration of stay throughout the entire town centres
- Measure the footfall volume for the complete Heritage Action Zone geographic area
- Understand how the Heritage Action Zone is impacting on the footfall, visit frequency and length of stay across the whole of the town centre

Identify visitor demographics and home postcodes
Identify visitors by their postcode location and socio-demographics, spanning from your core catchment area to the entirety of the UK with a breakdown of local, regional, and national tourists
- Identify demographics – including social grade, age, gender and education statistics
- Discover where High Street Heritage Action Zone visitors come from by postcode outer area
- Utilise tourism postcodes in marketing strategies
No hardware required on location
Discover changes in high street footfall
One click report exports
Discover changes in high street footfall
Footfall data available from 2019
Discover changes in high street footfall

Unlimited user licenses
Discover changes in high street footfall
Compare against unlimited locations
Discover changes in high street footfall
Daily, weekly and monthly data available
Discover changes in high street footfall
Our latest Heritage Action Zone insights

St Annes Town and plans for UKSPF Projects to improve the Town Centre, Station, Promenade and Pier Links
Speak to us today about your data needs
For more information about what we do and how we can help bring solutions to your organisation, get in touch with us today
- info@placeinformatics.com
- (+44) 0161 706 1343
- 1 Ashley Road, Altrincham, WA14 2DT