PRESS RELEASE
Feb 2024
Putney BID Increases Visitors to Seasonal Events from Target Areas
Through Promotion and Analysis from AI Visitor Behaviour Platform
Positively Putney BID has invested in Place Informatics Visitor Behaviour Platform to help understand, manage, and improve town centre services and events. The platform provides insights that allow the BID team to make data-driven investment decisions using valuable footfall data and behavioural analytics to identify and understand visitor activity and optimise the town centre footfall.
The BID has taken proactive measures to boost footfall, dwell time, and expenditure in Putney in recent years. In addition to introducing seasonal initiatives like ‘Taste of Putney’ and initiating the ‘Local Rewards Putney Points’ program, the BID has placed significant emphasis on promotional activities during the Christmas season such as the ‘Christmas Fayre.
The data has shown that the significant targeted promotional activity by the BID increased visitors from specific postcodes with a high spend capacity by 14% over the Christmas Fayre weekend last year. Positively Putney (BID) is business-led and business-funded, working to improve and promote Putney town centre as a place to live, work, visit and invest. The BID has been in operation since April 2017 with the aim of improving the trading conditions for local businesses.
Since 2015, Place Informatics has been at the vanguard of foot traffic data, answering business-critical questions about people’s interactions with various spaces such as town centres, retail outlets, tourist attractions, heritage sites, green spaces, events, and car parks. By harnessing the power of cutting-edge technologies including artificial intelligence and machine learning, the ‘big data’ solutions are helping to revolutionise the industry.
Nicola Grant, BID Manager for Positively Putney, commented, “The BID team is focused on delivering effective projects and initiatives that add real value to the town centre and having access to the Place Informatics platform has allowed us to really understand how our promotion and marketing is helping to increase visitors.
The data means we can plan future events with confidence and ensure that any spend will have a positive impact on the centre.”
Clive Hall, CEO of Place Informatics, commented, “We are delighted to see that having access to the insights from our platform has helped the Putney BID team understand and see how the events and promotion around these are impacting footfall in the town centre.
Our data offers BIDs detailed insights to show how town residents, commuters, and tourists or visitors from further afield are behaving on a daily, weekly, monthly, and annual basis and also provide reporting to assess the performance of town centres.”
For more information on location, visitor data and insights please visit placeinformatics.com.
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