About Us
Our mission is simple: to turn complex location data into clear, actionable insight that empowers better decisions.
Who We Are
Our team at Place Informatics has over a century of experience in using Big Data to create actionable insights that give real value.
Creating value from location data.
It is more than just science expertise; it is about a laser focus on understanding what our clients need and how to exceed their expectations in the delivery.
- Mission
At Place Informatics, our mission is to transform complex location data into clear, actionable insights that empower organisations to make better, more confident decisions. By combining over a century of experience in Big Data with innovative analytical methodologies, we turn visitor behaviour, mobility insight, and geospatial intelligence into meaningful value for every client we serve.
- Leadership
Our leadership is built on deep expertise, integrity, and a relentless focus on client success. Founded by industry leaders with extensive experience advising global organisations, Place Informatics fosters a culture where talented specialists thrive, innovate, and push the boundaries of location intelligence. We lead by empowering our team, collaborating closely with partners, and exceeding expectations through clarity, credibility, and continuous improvement.
- Data you can trust
Place Informatics delivers data you can trust – accurate, credible, and built on advanced machine learning, AI, and geospatial analytics. Our insights are relied upon by organisations across diverse sectors because we provide transparent methodologies, robust data stewardship, and actionable intelligence proven to support high‑stakes strategic decision‑making.
Data you can Trust
Actionable decisions based on knowledge
Using trusted data and proven modelling – Place Informatics removes the guesswork from your decisions processes.
Trust in data is Important
At Place Informatics we understand you need to be able to trust the data you are using –as so many of your decisions rely on our insights. That is why we only uses trusted sources and have proven data models, created through our data partnership approach with all our clients, who we continue to work with over multiple years.
Our unique analysis
- Visitor Personas
- Our greenspace data helps you manage the ecology, visitor experience, safety and long-term sustainability of your location.
- Understand how people use your outdoor space is foundational including visitor numbers, visitor flow and movement patterns, dwell time in key areas and most popular trails.
- This understanding helps to support your active maintenance ecosystem protection, safety planning and informs visitor management strategies.
- Greenspace Interaction
- Our greenspace data helps you manage the ecology, visitor experience, safety and long-term sustainability of your location.
- Understand how people use your outdoor space is foundational including visitor numbers, visitor flow and movement patterns, dwell time in key areas and most popular trails.
- This understanding helps to support your active maintenance ecosystem protection, safety planning and informs visitor management strategies.
- Tourism Visitors
- Our analysis of who is visiting every location across the UK combines home origin, age, life stage, income, and family composition.
- Create tailored campaigns based on travel patterns, why people visit (food, culture, nature, events, shopping).
- Create content which matches real visitor preferences and align to who spends most and where.
- Leisure & Retail Behaviours
- We analyse every retail location based on available retail offer, who visits, where they come from and how much they spend.
- Creating real catchment areas not arbitrary drive time or distance boundaries. This gives a clear, highly granular view of high streets, retail parks and shopping centre retail clusters.
- By understanding where each location fits in the wider retail landscape, we can provide clearer insights about the attractiveness of every location in the UK
Best Data Sources: Secure Insight Foundation
Highly granular Foot Traffic Data
We use real movement data captured from mobile phones which is accurate to 10m.
Reliable People and Place Data
We use official data from the Office for National Statics to provide reliable insights on visitor demographics, origins and incomes.
Transaction Level Spend Insights
We use real unique transaction data captured from credit and debit cards combined with cards holder origin and merchant spend location.
Validated, POI data
We use open-source data including ordnance survey, open street map. QGIS and Leaflet. Each month our 4.6m POI database is updated and validated by the Place Informatics team.
