Question 1

Case Study: Shropshire Council Partners with Place Informatics to Measure Impact of Green Space Improvements

Accepted Answer

PRESS RELEASE 
Immediate Release 
Shropshire Council Partners with Place Informatics to Measure Impact of Green Space Improvements 
Shropshire Council has commissioned Place Informatics, the UK’s leading visitor behaviour and footfall insight provider, to gain a clearer understanding of how parks, public rights of way and footpaths across the county are being used. This activity has been fully funded by the UK Government through the UK Shared Prosperity Fund. 
Over the last two years the UK Government funding enabled Shropshire Council to deliver a wide range of improvements to green and blue (lakes and rivers) spaces across the county. These enhancements have focused on making spaces more accessible and welcoming for families, people with buggies, older residents, and those with access needs. Works have included upgrades to paths, improvements to play areas, clearer signage, and enhancements to car parks, all to increase access to nature and encourage more people to enjoy Shropshire’s outdoor spaces. 
To understand the impact of this investment, the Council has used the Place Informatics Visitor Behaviour Platform to monitor footfall across parks and public rights of way. Historical data has been used as a baseline, enabling the Council to compare pre- and post-improvement usage over extended periods. 
A range of monitoring options were considered, including physical head counters. However, Place Informatics was selected due to its accuracy, affordability, and ability to analyse specific locations and individual narrow footpaths. The ease of monitoring and reporting has significantly improved the Council’s ability to understand outcomes and demonstrate the value of its improvements. 
In addition to footfall data, heat mapping tools have provided valuable insights into how different areas within sites are used. This information is helping to inform maintenance, as well as identifying locations where further improvements could make spaces more appealing. Early indications show evidence that footfall targets are being achieved, and the data can also be used to assess the impact of events held in these spaces. 
James Owen, Portfolio Holder for Housing and Leisure at Shropshire Council, commented, “Investing in our green and blue spaces is about improving quality of life for our residents and making sure everyone can enjoy the benefits of being outdoors. By working with Place Informatics, we now have robust evidence showing how these spaces are being used and how our improvements are making a difference. These insights are helping us to ensure our parks and public rights of way remain accessible and welcoming for all.” 
Clive Hall, CEO of Place Informatics, commented, “We are delighted to be supporting Shropshire Council in understanding how its green spaces and public rights of way are being used. Our data provides detailed insights into visitor behaviour over time, helping councils measure the impact of investment, identify trends, and make informed decisions about how to manage and enhance these valuable community assets.” 
END 
For Place Informatics media enquiries:  
Email: Agency Kode &#8211; press@agencykode.com

Question 2

Moving From Simple Footfall Reports to Commercial Evidence

Accepted Answer

How a UK BID Used Spend Analytics to Answer the Question Every Levy Payer Asks
At a Glance

Client: UK town centre BID
Challenge: Proving BID value to levy payers beyond footfall and anecdotal evidence
Solution: Place360 Spend Analytics
Result: Underperforming retail categories identified, marketing strategies optimised, funding applications strengthened, board confidence increased

The Situation
The BID was performing well by most visible measures. But the board was under mounting pressure from levy payers to demonstrate tangible value and performance improvements. Without concrete spend data, they could not identify which retail categories were driving revenue or struggling, understand customer spending patterns, or prove the impact of BID initiatives to stakeholders demanding accountability.
Footfall data told them how many people were visiting. It could not tell them what those visitors were spending, where they were spending it, or whether the BID’s work was making any real commercial difference. The board was being asked to justify its existence with evidence it simply did not have.
What Changed
Place360 Spend Analytics gave the BID access to anonymised transaction data covering their town centre. For the first time, the board could track total town spend across retail categories, identifying top and worst-performing sectors. Customer spending behaviour analysis revealed the most valuable customers and where and when spending was occurring. The BID could now benchmark its town’s performance against catchment potential.
Catchment mapping proved particularly valuable. The data revealed where customers were currently travelling from, identified potential high-spend postcodes that were underrepresented, and showed which competitor locations were capturing local retail spend. That last point changed the conversation — the board could now show levy payers exactly where spend was leaking.
The Outcomes
The spend data identified underperforming retail categories that needed targeted support, allowing the BID to focus its efforts rather than spread them thinly. Marketing strategies were optimised based on actual spending patterns rather than assumptions. Funding applications were strengthened with concrete commercial evidence.
BID board confidence increased significantly through access to objective performance metrics and competitor intelligence. Levy payers were no longer being asked to take the BID’s word for it — they could see the data.
The Wider Point
This BID’s experience highlights a gap that exists across most of the sector. Footfall has become the default performance metric for town centres, but it measures activity, not outcome. A busy high street is not the same as a commercially healthy one.
Levy payers are not unreasonable for asking what their money achieves. The BIDs that can answer with commercial evidence — not just visitor counts — will find that conversation considerably easier.
Ready for the Full Picture?
Place360 Spend Analytics gives BIDs, town centres, local authorities, and destination managers the commercial evidence layer that footfall alone cannot provide. It brings together spend data with movement, persona, and behavioural intelligence — the full picture, in one place.
Get in touch with the Place Informatics team to find out how spend analytics can strengthen your BID’s position and deliver the answers your levy payers are looking for.
Place Informatics provides location analytics, footfall intelligence, and behavioural insights for UK town centres, BIDs, local authorities, national parks, and tourism destinations.

Question 3

Case Study: St Helens Town Centre Regeneration Project

Accepted Answer

PRESS RELEASE  
May 2024 
St Helens Town Centre Regeneration Project Has Invested in a Machine Learning Visitor Behaviour Platform to Help with the Town Centre Regeneration Project 
The St Helens Town Centre Regeneration Project has invested in Place Informatics Visitor Behaviour Platform to help understand and monitor visitor data to help with the ambitious plans to transform the town centre. The platform provides footfall and visitor insights including catchment areas and comparisons with other town centres allowing the once-in-a-lifetime regeneration projectteam to use data-guided decisions whilst planning this exciting redevelopment.  
The project aims to redevelop the town centre into a child and family-friendly, safe and sustainable thriving place for local businesses, shoppers, visitors, and residents. To achieve these ambitious goals St Helens Borough Council is working with the English Cities Fund which has been pioneering placemaking for over 20 years. 
The fund has already transformed five vast sites – in cities from Salford to Plymouth – to create new neighbourhoods and generate £1.6 billion in developed value. By utilising the insights from the visitor behaviour platform, the council and fund teams will be able to monitor town centre trends and similar locations to understand how they currently attract visitors, what catchment areas they are from and what services and facilities are currently being used. This valuable  
Since 2015, Place Informatics has been at the vanguard of foot traffic data, answering business-critical questions about people’s interactions with various spaces such as town centres, retail outlets, tourist attractions, heritage sites, green spaces, events, and car parks. By harnessing the power of cutting-edge technologies including artificial intelligence and machine learning, the ‘big data’ solutions are helping to revolutionise the industry.  
St Helens Borough Council Project Manager, commented, “This important project aims to create a town centre designed to meet the challenges of tomorrow, by delivering a clean, sustainable, and innovative development.  
By utilising the Place Informatics platform insights, it will help the team truly understand how the current town centre is performing and being used to help ensure we can offer the right services and facilities in the new project.” 
Clive Hall, CEO of Place Informatics, commented, “We are delighted to be working with the Council and Fund teams on this exciting regeneration project. Understanding how the town centre is currently being utilised and also being able to analyse other similar locations will help with the important development. 
Our data offers organisations detailed insights to show how town residents, commuters, and tourists or visitors from further afield are behaving on a daily, weekly, monthly, and annual basis and also provide reporting to assess the performance of town centres and destinations.”   
For more information on location, visitor data and insights please visit placeinformatics.com. 
END  
For Place Informatics media enquiries:  
Email: Agency Kode &#8211; press@agencykode.com

Question 4

Case Study: Putney BID Increases Visitors to Seasonal Events from Target Areas

Accepted Answer

PRESS RELEASE  
Feb 2024 
Putney BID Increases Visitors to Seasonal Events from Target Areas 
Through Promotion and Analysis from AI Visitor Behaviour Platform 
Positively Putney BID has invested in Place Informatics Visitor Behaviour Platform to help understand, manage, and improve town centre services and events. The platform provides insights that allow the BID team to make data-driven investment decisions using valuable footfall data and behavioural analytics to identify and understand visitor activity and optimise the town centre footfall. 
The BID has taken proactive measures to boost footfall, dwell time, and expenditure in Putney in recent years. In addition to introducing seasonal initiatives like &#8216;Taste of Putney&#8217; and initiating the &#8216;Local Rewards Putney Points&#8217; program, the BID has placed significant emphasis on promotional activities during the Christmas season such as the ‘Christmas Fayre. 
The data has shown that the significant targeted promotional activity by the BID increased visitors from specific postcodes with a high spend capacity by 14% over the Christmas Fayre weekend last year.  Positively Putney (BID) is business-led and business-funded, working to improve and promote Putney town centre as a place to live, work, visit and invest. The BID has been in operation since April 2017 with the aim of improving the trading conditions for local businesses.  
Since 2015, Place Informatics has been at the vanguard of foot traffic data, answering business-critical questions about people’s interactions with various spaces such as town centres, retail outlets, tourist attractions, heritage sites, green spaces, events, and car parks. By harnessing the power of cutting-edge technologies including artificial intelligence and machine learning, the ‘big data’ solutions are helping to revolutionise the industry.  
Nicola Grant, BID Manager for Positively Putney, commented, “The BID team is focused on delivering effective projects and initiatives that add real value to the town centre and having access to the Place Informatics platform has allowed us to really understand how our promotion and marketing is helping to increase visitors.  
The data means we can plan future events with confidence and ensure that any spend will have a positive impact on the centre.” 
Clive Hall, CEO of Place Informatics, commented, “We are delighted to see that having access to the insights from our platform has helped the Putney BID team understand and see how the events and promotion around these are impacting footfall in the town centre. 
Our data offers BIDs detailed insights to show how town residents, commuters, and tourists or visitors from further afield are behaving on a daily, weekly, monthly, and annual basis and also provide reporting to assess the performance of town centres.”  
For more information on location, visitor data and insights please visit placeinformatics.com.  
END 
For Place Informatics media enquiries:  
Email: Agency Kode &#8211; press@agencykode.com

Question 5

Case Study: Northampton’s Active Quarter Partnership to Understand How Parks and Paths are Being Utilised

Accepted Answer

PRESS RELEASE  
June 2024 
Northampton’s Active Quarter Partnership and The University Of Northampton Partner with Place Informatics to Understand How Parks and Paths are Being Utilised 
The Northampton Active Quarter Partnership along with the University of Northampton has invested in Place Informatics Visitor Behaviour Platform to help understand and monitor how green spaces are being utilised across Northampton.  
Established in 2022, Northampton’s Active Quarter Partnership is a collective of co-located landowners and managers in Northampton. Each partner manages different greenspace assets to help support physical activity, health, and wellbeing in Northampton by bringing together outdoor spaces into a recognisable local area.  Through this project, they hope to improve opportunities for health, active travel, economic growth, education, and pride in Northamptonshire. 
Equitable access to greenspace has been recognised as a high-priority policy at local, national, and international levels. However, how many people visit Northampton’s greenspaces was difficult to establish so by partnering with the University of Northampton, the Active Quarter Partnership was able to secure funding through the UK Higher Education Innovation Funding programme to access Place Informatics advanced visitor insights platform to monitor 19 local green spaces over 2 years. 
The platform allows the partnership to understand how green spaces such as parks and footpaths, are being utilised with data-driven insights showing footfall numbers which can identify hotspots, popular access points, most used footpaths and many other details for green spaces of any size. 
Since 2015, Place Informatics has been at the vanguard of foot traffic data, answering business-critical questions about people’s interactions with various spaces such as town centres, retail outlets, tourist attractions, heritage sites, green spaces, events, and car parks. By harnessing the power of cutting-edge technologies including artificial intelligence and machine learning, the ‘big data’ solutions are helping to revolutionise the industry.  
Associate Professor Declan Ryan of The University, commented, “This partnership with Place Informatics has given us key insights into how our green spaces are being utilised helping the Active Quarter Partnership to manage these important local assets. 
These insights will allow the partnership to make evidence-informed decisions to improve the accessibility of green spaces for the local community.” 
Clive Hall, CEO of Place Informatics, commented, “We are delighted to be working with the University and Active Quarter Partnership teams to help them understand how the green spaces being managed are being used by the local communities. 
Our green space data offers organisations detailed insights to show how town residents, commuters, and visitors from further afield are using these spaces on a daily, weekly, monthly, and annual basis and also provide reporting to assess their performance.”  
For more information on location, visitor data and insights please visit placeinformatics.com.  
END 
For Place Informatics media enquiries:  
Email: Agency Kode &#8211; press@agencykode.com

Question 6

Case Study: Visitor Behaviour Data Highlights Nairn Christmas Events Increased Footfall

Accepted Answer

PRESS RELEASE  
Feb 2024 
Visitor Behaviour Data Highlights Nairn Christmas Events Increased Footfall to the Town Centre by 19% and Attracted More Visitors From Further Afield than Previous Year 
Nairn Connects BID recently invested in Place Informatics Visitor Behaviour Platform to help understand, manage, and improve town centre services and events. The platform provides insights that allow the BID team to make data-driven investment decisions using valuable footfall data and behavioural analytics to identify and understand visitor activity and optimise the town centrefootfall. 
The data has shown this year’s Christmas Events increased footfall by 19% compared to 2022 figures and promotion and awareness of the events attracted more visitors from further afield than last year. These valuable insights empower the team with the knowledge needed to help plan future projects effectively and ensure they can deliver maximum impact that benefits the local community.  
The Nairn Connects Business Improvement District (BID) is a membership organisation that works with local businesses and the community, to help restore Nairn’s reputation as a great place to visit and shop and maintain it as a highly attractive place to do business. The BID business plan is in place to help Nairn grow, develop and thrive as a vibrant town and a must-visit destination. 
Since 2015, Place Informatics has been at the vanguard of foot traffic data, answering business-critical questions about people’s interactions with various spaces such as town centres, retail outlets, tourist attractions, heritage sites, green spaces, events, and car parks. By harnessing the power of cutting-edge technologies including artificial intelligence and machine learning, the ‘big data’ solutions are helping to revolutionise the industry.  
Lucy Harding, BID Manager for Nairn, commented, “At Nairn BID we are focused on delivering effective projects and events that add real value to the community and local businesses and having access to the Place Informatics platform allows us to see how events such as this year’s Christmas activity and promotions are helping attract more visitors to the town.   
This data allows us to plan future events with confidence and ensure that any spend will have a positive impact on the centre.” 
Clive Hall, CEO of Place Informatics, commented, “We are delighted to see that the insights from our platform are benefitting the Nairn BID team and the town centre. 
Our platform offers BIDs access to detailed insights to show how town residents, commuters, and tourists or visitors from further afield are behaving on a daily, weekly, monthly, and annual basis and also provide reporting to assess the performance of town centres.”  
For more information on location, visitor data, and insights please visit placeinformatics.com. 
END 
For Place Informatics media enquiries:  
Email: Agency Kode &#8211; press@agencykode.com

Question 7

Case Study: Hamilton BID Invests in AI Visitor Behaviour Platform

Accepted Answer

PRESS RELEASE  
Feb 2024 
Hamilton Town Centre BID Invests in AI Visitor Behaviour Platform to Help Manage and Improve Town Centre – Footfall Data Shows Christmas Events Increases Visitor Numbers by 25%   
Hamilton Bid has invested in Place Informatics Visitor Behaviour Platform to help understand, manage, and improve town centre services and events. The platform provides insights that allow the BID team to make data-driven investment decisions using valuable footfall data and behavioural analytics to identify and understand visitor activity and optimise the town centre footfall. 
The BID aims to bring together the local community with businesses to create a better environment and boost the economy of the local area. The data allows the team to understand how projects and events such as the Christmas Lights Switch-On and the Christmas Market are helping to attract visitors to the town centre.  
The data has shown the Christmas Market increased footfall by 18.5% compared to the previous month and the very popular Christmas Light Switch-On saw a month-on-month increase of 32.7%. These valuable insights empower the team with the knowledge needed to help plan future projects effectively and ensure they can deliver maximum impact that benefits the local community.  
Since 2015, Place Informatics has been at the vanguard of foot traffic data, answering business-critical questions about people’s interactions with various spaces such as town centres, retail outlets, tourist attractions, heritage sites, green spaces, events, and car parks. By harnessing the power of cutting-edge technologies including artificial intelligence and machine learning, the ‘big data’ solutions are helping to revolutionise the industry.  
Malcolm Thomas-Harley, BID Manager for Hamilton, commented, “At Hamilton BID we are focused on delivering effective projects and events that add real value to the community and local businesses and having access to the Place Informatics platform allows us to see how events such as the Christmas Market and Light switch on are helping attract more visitors to the town.   
This data allows us to plan future events with confidence and ensure that any spend will have a positive impact on the centre.” 
Clive Hall, CEO of Place Informatics, commented, “We are delighted to see that the insights from our platform are benefitting the Hamilton BID team and the town centre. 
Our platform offers BIDs access to detailed insights to show how town residents, commuters, and tourists or visitors from further afield are behaving on a daily, weekly, monthly, and annual basis and also provide reporting to assess the performance of town centres.”  
 For more information on location, visitor data, and insights please visit placeinformatics.com. 
END  
For Place Informatics media enquiries:  
Email: Agency Kode &#8211; press@agencykode.com

Question 8

Case Study: Place Informatics and Brighton BID

Accepted Answer

PRESS RELEASE  
Feb 2024 
Brighton BID Invests in AI Visitor Behaviour Platform to  
Help Manage and Improve Town Centre Services and Events 
Brilliant Brighton (Brighton BID) has invested in Place Informatics Visitor Behaviour Platform to help understand, manage, and improve town centre services and events. The platform provides insights that allow the BID team to make data-driven investment decisions using valuable footfall data and behavioural analytics to identify and understand visitor activity and optimise the town centrefootfall. 
Brilliant Brighton (also known as Brighton Business Improvement District or BID for short) is a not-for-profit organisation formed of 517 businesses including shops, salons, bars, cafes and restaurants within Brighton city centre, who contribute and come together to make Brilliant Brighton a fantastic place to work, live and visit.   
The BID is responsible for a calendar of events throughout the year including the popular Christmas lights switch-on, window dressing trails and shopping events. The data allows the team to understand how these projects and initiatives are impacting the town centre, if they are increasing footfall and how this is benefitting local businesses and services. These valuable insights empower the team with the knowledge needed to help plan future projects effectively and ensure they can deliver maximum impact that benefits the local community.  
Since 2015, Place Informatics has been at the vanguard of foot traffic data, answering business-critical questions about people’s interactions with various spaces such as town centres, retail outlets, tourist attractions, heritage sites, green spaces, events, and car parks. By harnessing the power of cutting-edge technologies including artificial intelligence and machine learning, the ‘big data’ solutions are helping to revolutionise the industry.  
Gavin Stewart, Brighton BID Manager, commented, “Brilliant Brighton is focused on delivering effective projects and initiatives that add real value to the BID District and having access to the Place Informatics platform has allowed us to understand how our events and work is helping to increase visitors.  
The data gives us valuable insights that help us manage future events with confidence and ensure that any spend will have a positive impact on the centre.” 
Clive Hall, CEO of Place Informatics, commented, “We are delighted to see how having access to the insights from our platform has benefitted the Brighton BID team and the town centre.  
Our data offers BIDs detailed insights to show how town residents, commuters, and tourists or visitors from further afield are behaving on a daily, weekly, monthly, and annual basis and also provide reporting to assess the performance of town centres.”  
For more information on location, visitor data and insights please visit placeinformatics.com. 
END 
For Place Informatics media enquiries:  
Email: Agency Kode &#8211; press@agencykode.com

Question 9

Case Study: Place Informatics and the Feed Ducks Initiative

Accepted Answer

PRESS RELEASE  
May 2024 
UK Parks Embracing Solar-Powered Duck Feeders Thanks to Successful Initiative  
The Feed Ducks Initiative, a pioneering project dedicated to making duck feeding in public spaces more sustainable, is being embraced by parks across the UK, the Republic of Ireland and the Netherlands as the unique solution offers a solar-powered feeder that helps significantly reduce bad duck feeding habits such as bread feeding and subsequently improve water quality, improve the health of ducks and supports local parks with proceeds from sales. 
The Initiative has also announced a strategic partnership with Place Informatics. This collaboration leverages cutting-edge visitor data analytics to expand the deployment of solar-powered duck feed dispensers across parks and green spaces throughout the UK. 
Place Informatics, a leading provider of visitor data analytics, provides unique insights into foot traffic patterns and visitor behaviour in parks and green spaces. By utilising this data, the Feed Ducks Initiative can help councils strategically understand how the park and feeding areas are currently being utilised, the benefits of the dispenser solution and how it can support and improve these important community locations. 
The Feed Ducks Initiative offers a unique solution to duck feeding by introducing solar-powered duck feed dispensers to public parks and green spaces with the following benefits to councils and local parks: 
Easy to Implement – The feeders which are made from 100% recycled plastic are fully managed by the team or at the discretion of the council, by the local Tidy Towns or Friends of the Park Group 
Cost-Free for Councils: The initiative is designed to be financially sustainable, requiring no funding from local councils. This makes it an attractive option for public authorities looking to enhance park amenities without additional budgetary strain.  
Supports the Local Parks – The initiative is committed to supporting the local community support with 10% of the proceeds from the duck feed dispensers reinvested into local parks, funding maintenance, improvements, and conservation projects. 
Environmental Conservation: The feeders reduce bread feeding and overfeeding in public spaces. As a result, they reduce the amount of foreign feed and rotting excess food that leads to silt build-up in local pond ecosystems and attract vermin. They are also proven to reduce plastic waste in the parks. 
Enhanced Duck Health: The nutritionally balanced feed supports the overall health and well-being of ducks, promoting a thriving and balanced ecosystem within parks. 
&#8220;Our partnership with Place Informatics marks a significant milestone in our mission to promote sustainable duck feeding practices,&#8221; said Matthew Knight, Founder of The Feed Ducks Initiative. &#8220;We are so grateful for the team’s support and by utilising their visitor data, we can strategically expand our network of solar-powered dispensers, benefiting both the parks, the animals and local communities.” 
Place Informatics offers councils, heritage sites and businesses a unique visitor data analytics solution for green spaces with access to footfall data from over 10,000 urban parks, estates, country parks and green spaces across the UK. The datasets show movement insights, environmental engagement, visitor demographics and postcode origin which help with management, maintenance, investment, and even investment and funding. 
Clive Hall, CEO of Place Informatics, commented, “We are delighted to be able to support the Feed Ducks Initiative. They are offering a truly innovative solution that not only benefits the animals and parks but can also help local councils to develop parks and green spaces further. 
Our green spaces solution is completely unique and allows councils and organisations to understand how their green spaces are being utilised so they can manage, protect and develop them effectively.”  
END 
For Place Informatics media enquiries:  
Email: Agency Kode &#8211; press@agencykode.com

Question 10

Case Study: Popular Seaside Towns See Huge Visitor Growth as UK Tourism Benefits

Accepted Answer

PRESS RELEASE  
March 2024 
Visit Great Yarmouth Using Machine Learning Visitor Behaviour Platform to Help Understand, Manage and Increase the Number of Tourists Visiting Popular Seaside Town 
Visit Great Yarmouth has invested in Place Informatics Visitor Behaviour Platform to help understand, manage, and increase the number of tourists visiting the popular seaside town. The platform provides footfall and visitor insights including which postcodes tourists are travelling from that allows the tourism team to make data-guided decisions and targeted marketing campaigns to increase visitor numbers. 
Visit Great Yarmouth aims to bring all those within the local tourism & business community together and work in partnership with the local authority in order to enhance and support the maintenance and development of a strong and dynamic economy for the benefit of the local resident community and businesses. 
Visit Great Yarmouth is responsible for promoting the borough destination in a way that encourages both residents and visitors to book holidays and short breaks as well as visit for day trips. Visit Great Yarmouth has been using these insights that have helped the team to understand where tourists are travelling from in the UK which has allowed for more focused marketing campaigns that help increase visitor numbers. 
Since 2015, Place Informatics has been at the vanguard of foot traffic data, answering business-critical questions about people’s interactions with various spaces such as town centres, retail outlets, tourist attractions, heritage sites, green spaces, events, and car parks. By harnessing the power of cutting-edge technologies including artificial intelligence and machine learning, the ‘big data’ solutions are helping to revolutionise the industry.  
Asa Morrison, CEO of Visit Great Yarmouth, commented, Visit Great Yarmouth is focused on delivering effective projects and promotions that add real value to the destination and having access to the Place Informatics platform has allowed us to improve our understanding of how our marketing and promotional efforts can be better focused. 
The data gives us valuable insights that help guide our future promotions with increased confidence and ensure that any marketing spend will have a greater chance of a positive impact on the destination.” 
Clive Hall, CEO of Place Informatics, commented, “We are delighted to see how having access to the insights from our platform has benefitted the Great Yarmouth team and is helping to benefit this popular seaside town.  
Our data offers organisations such as Business Improvement Districts (BIDs) and Destination Management Organisations (DMOs) detailed insights to show how town residents, commuters, and tourists or visitors from further afield are behaving on a daily, weekly, monthly, and annual basis and also provide reporting to assess the performance of town centres and destinations.”  
For more information on location, visitor data and insights please visit placeinformatics.com. 
END 
For Place Informatics media enquiries:  
Email: Agency Kode &#8211; press@agencykode.com

Question 11

Case Study: Visitor Data is the Secret to Success for UK Christmas Markets in 2024

Accepted Answer

PRESS RELEASE 
Immediate Release 
Visitor Data is the Secret to Success for UK Christmas Markets in 2024 
Visitor analytics help Christmas markets enhance experiences, increase attendance, and drive local economic growth. 
As festive markets open across the UK, organisers have been utilising data-driven insights from previous markets to create more engaging, profitable experiences for visitors and local businesses. By partnering with Place Informatics, a leader in visitor behaviour analytics, markets like the renowned Winchester Cathedral Christmas Market are using data to optimise layout, improve crowd flow, and refine marketing efforts. 
Winchester Cathedral’s Christmas Market saw significant benefits from using Place Informatics’ visitor data. By analysing footfall and visitor flow patterns from previous years, the team identified peak attendance times and restructured the layout to improve accessibility and reduce congestion.  
Targeted marketing using postcode data has enabled Christmas markets to draw visitors from new regions, boosting both footfall and local spending. Additionally, insights into visitor demographics have allowed markets to tweak their offerings by extending weekend hours or providing free parking to better manage capacity —creating a more enjoyable experience for visitors and driving increased revenue for vendors. 
Key Benefits of Data for Christmas Markets

Optimising Flow and Layout: Footfall data and heat maps help organisers reduce congestion, ensuring a smoother, more enjoyable visitor experience.

Targeted Marketing: By analysing visitor origin data, markets can refine outreach to draw visitors from untapped areas, boost attendance, and maximise promotional budgets.

Enhanced Spending Potential: Understanding visitor demographics and spending patterns helps markets attract high-value audiences and create tailored experiences for specific groups.

Benchmarking Success: Year-over-year data allows organisers to measure growth, secure funding, and improve future events

Clive Hall, CEO of Place Informatics commented, “We have seen first-hand how data is transforming how Christmas markets operate, helping organisers make informed decisions that boost both visitor satisfaction and economic impact. By using insights on visitor movement, demographics, and spending patterns, markets can provide a better experience while also increasing attendance and support for local businesses.” 
With data-driven strategies, markets are enhancing the holiday experience and supporting local economies. For more information on how Place Informatics is helping to transform Christmas markets, visit &#8211; https://placeinformatics.com/ 
END  
For Place Informatics media enquiries:  
Email: Agency Kode &#8211; press@agencykode.com

Question 12

Case Study: South Downs National Park Uses Visitor Behaviour Data for Sustainable Trail Management

Accepted Answer

PRESS RELEASE  
Immediate Release  
South Downs National Park Leverages Visitor Behaviour Platform to Help Sustainably Manage and Allocate Funding as Popular Trail Sees Increase in Visitors 
The South Downs National Park Authority has partnered with Place Informatics to utilise their visitor behaviour platform for the South Downs Way National Trail. This collaboration aims to support the sustainable management of the popular trail as visitor numbers continue to increase and help to allocate funding effectively as the data highlights how and where visitors are using the South Downs Way. 
Place Informatics&#8217; detailed report provides insights on daily, weekly, and monthly trail usage, identifying the most frequented sections for each period. This data, which is crucial for sustainable management, has gained importance as the trail has seen a 15% rise in visitors in 2023 compared to 2022, equating to over 200,000 additional users. The report also reveals visitor frequency, demographics and highlights which lengths of the trail are most heavily used to help tailor management strategies and funding allocations giving the team key insights to understand visitor behaviour.  
Accurate user figures and trends not only help trail managers, but also help inform business decisions of the hundreds of small rural businesses along the South Downs Way. These new insights can now be shared with other National Park initiatives such as “Our South Downs” a community created to support local businesses in their pursuit of sustainability. It helps micro and small businesses connect and share and develop skills, learnings and resources around their common values. The creation and development of this supportive community of like-minded businesses aims to help the South Downs National Park Authority (SDNPA) achieve its environmental goals. 
Since 2015, Place Informatics has been at the vanguard of foot traffic data, answering business-critical questions about people’s interactions with various spaces such as town centres, retail outlets, tourist attractions, heritage sites, green spaces, events, and car parks. By harnessing the power of cutting-edge technologies including artificial intelligence and machine learning, the ‘big data’ solutions are helping to revolutionise the industry. 
Clive Hall, CEO of Place Informatics, commented, &#8220;We are thrilled to partner with Our South Downs and the South Downs National Park Authority. Our data-driven insights provide a deep understanding of visitor behaviour, allowing for more informed decisions that help balance visitor enjoyment with sustainable management. This collaboration highlights how our advanced platform can enhance the management of natural spaces, ensuring they remain vibrant and accessible for future generations.&#8221; 
Andy Gattiker, National Trails & Countryside Access Lead, added, &#8220;The data and insights from Place Informatics are invaluable. They have enabled us to make evidence-based decisions that enhance the visitor experience while ensuring the sustainability of the South Downs Way. This partnership is a significant step forward in managing our important natural asset effectively.&#8221; 
For more information on location, visitor data and insights please visit placeinformatics.com. 
END 
For Place Informatics media enquiries:  
Email: Agency Kode &#8211; press@agencykode.com

Question 13

Case Study: Winchester Christmas Market

Accepted Answer

PRESS RELEASE  
SEPT 23 
Winchester Cathedral Invests in Visitor Behaviour Platform to  
Help Manage and Monitor Footfall at this Year&#8217;s Christmas Market 
Winchester Cathedral has recently appointed Place Informatics, the leading provider of footfall and location visitor behaviour data monitoring in the UK, to help them understand where visitors come from and how visitors use the hugely popular Christmas market and the town&#8217;s facilities. The advanced platform will help the cathedral look at previous Christmas markets and understand visitor numbers and how they behaved to ensure they can deliver a successful market this year. 
Place Informatics helps councils, businesses and planners understand how organised events such as Festivals, Christmas Lights and markets, fireworks displays and even retail promotions are impacting their communities and boosting local businesses. 
These events are designed to bring the community together and to attract new visitors from further afield to help promote, support and increase trade for local businesses. Visitor data is vital to understand how successful these events, such as the Winchester Cathedral Christmas Market, have been by providing post-event analysis showing not only visitor numbers but also hotspots for visitors at the event and what catchment areas they have travelled from. 
These insights can also help plan for new events by reviewing previous event data or comparative ones in other towns across the UK to see how many visitors attended, where they travelled from, their demographics and how they behaved at the event.  
This data also shows what facilities were used such as bus station and train station usage, parking, retail, hospitality and even if there was an uplift in the evening economy or if visitors stayed overnight. This can help council teams inform commercial traders and businesses located on expected visitor numbers allowing them to plan out staffing, health and safety, security and stock requirements. 
Clive Hall, CEO of Place Informatics, commented, “We are delighted to be working with Winchester Cathedral and helping them understand the visitors to their hugely popular Christmas Market. 
Local events are vital for many communities and if planned well can offer a huge economic boost to businesses and services. Our data has helped councils and businesses across the UK successfully plan and review all types of events ensuring they have the right infrastructure and services in place, whilst maximising footfall and boosting as many local businesses as possible.”  
For more information on event visitor behaviour and insights visit &#8211;  placeinformatics.com. 
END  
For Place Informatics media enquiries:  
Email: Agency Kode &#8211; press@agencykode.com

Business Improvement Districts

Leisure & Retail

Commercial Real Estate

Local Government

Green Spaces

Tourism

Place360

Brand Performance

Movement Data

Reports

Catchment

Performance

Spend Analytics

Demand

Events

Personas

Tourism

Marketing Data

Preferences

Venue

Knowledge Library

About Us

Success Stories

Insight Reports

Podcasts

News & Blog

Read Our Latest Success Stories

Read Our Latest Success Stories

Contact us & request a demo