PRESS RELEASE
March 2024
Visit Great Yarmouth Using Machine Learning Visitor Behaviour Platform to Help Understand, Manage and Increase the Number of Tourists Visiting Popular Seaside Town
Visit Great Yarmouth has invested in Place Informatics Visitor Behaviour Platform to help understand, manage, and increase the number of tourists visiting the popular seaside town. The platform provides footfall and visitor insights including which postcodes tourists are travelling from that allows the tourism team to make data-guided decisions and targeted marketing campaigns to increase visitor numbers.
Visit Great Yarmouth aims to bring all those within the local tourism & business community together and work in partnership with the local authority in order to enhance and support the maintenance and development of a strong and dynamic economy for the benefit of the local resident community and businesses.
Visit Great Yarmouth is responsible for promoting the borough destination in a way that encourages both residents and visitors to book holidays and short breaks as well as visit for day trips. Visit Great Yarmouth has been using these insights that have helped the team to understand where tourists are travelling from in the UK which has allowed for more focused marketing campaigns that help increase visitor numbers.
Since 2015, Place Informatics has been at the vanguard of foot traffic data, answering business-critical questions about people’s interactions with various spaces such as town centres, retail outlets, tourist attractions, heritage sites, green spaces, events, and car parks. By harnessing the power of cutting-edge technologies including artificial intelligence and machine learning, the ‘big data’ solutions are helping to revolutionise the industry.
Asa Morrison, CEO of Visit Great Yarmouth, commented, Visit Great Yarmouth is focused on delivering effective projects and promotions that add real value to the destination and having access to the Place Informatics platform has allowed us to improve our understanding of how our marketing and promotional efforts can be better focused.
The data gives us valuable insights that help guide our future promotions with increased confidence and ensure that any marketing spend will have a greater chance of a positive impact on the destination.”
Clive Hall, CEO of Place Informatics, commented, “We are delighted to see how having access to the insights from our platform has benefitted the Great Yarmouth team and is helping to benefit this popular seaside town.
Our data offers organisations such as Business Improvement Districts (BIDs) and Destination Management Organisations (DMOs) detailed insights to show how town residents, commuters, and tourists or visitors from further afield are behaving on a daily, weekly, monthly, and annual basis and also provide reporting to assess the performance of town centres and destinations.”
For more information on location, visitor data and insights please visit placeinformatics.com.
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