Danielle McRorie Smith, Director of Go Forth Stirling, in conversation with Tony Goodman

PlaceCast is the podcast from Place Informatics, exploring the data, trends and stories shaping places, destinations and commercial property.

Hosted by Tony Goodman, each episode features conversations with industry leaders across retail, leisure, tourism and placemaking — unpacking what drives footfall, performance and long-term success. From real-world insights to future thinking, PlaceCast connects the dots between data and decision-making for anyone responsible for shaping better places.

Tony Goodman sits down with Danielle McRorie-Smith, Director of Go Forth Stirling BID and National Programme Manager for Scotland’s Improvement Districts, to talk about what actually makes a high street work — from the partnerships that hold a place together to the data that proves it’s paying off.

Danielle oversees 35 BIDs across Scotland, so she’s seen what works at every budget level, from £30k to £3 million. This one’s worth your time if you’re involved in town centres, retail, or place management in any capacity.