<strong>The Benefits of AI Driven Footfall Counting Software</strong>

If you’ve been considering implementing a footfall counting solution for your retail site, event, town or BID area, you may be wondering if it’s worth the investment. This technology is becoming increasingly popular as businesses and local councils look for ways to improve visitor engagement and gather data that will help to mitigate what is […]

The Importance of Postcode Data For Marketing

One of the most important aspects in marketing is persuading the right audience. If you’re looking to promote your business or event more effectively, postcode data can be a valuable tool.  What is Postcode Data? On average, there are 1.7 million postcodes in the UK, but how do you prioritise potential areas and households to […]

How Footfall and Visitor Analytics Can Support UK Shared Prosperity Fund Projects 

The Government has devised a £2.6bn UK Shared Prosperity Fund which will replace EU structural funds and provide levelling up opportunities for three priority areas: Communities and Place, Supporting Local Business and People and Skills. Funding will be assigned to every lead local authority in England, Wales, Scotland, and the funds will be allocated using […]

The Importance of Measuring Green Space Performance Near Town Centres

Footfall is an important indicator of an area’s economic health and measuring green space performance near town centres can give vital insights into how high street footfall is impacted by the presence of green spaces. Parks, gardens, areas of outstanding natural beauty (AONB) and other green spaces are proven to be very beneficial for human […]

Green Space Data For Park Visitors and Commercial Opportunities

If you manage a park or green space, then you know how important it is to understand the behaviour of your visitors. Where they go, where they have travelled from and what amenities they use all have a profound effect on park management and the goal to create and maintain healthy, sustainable green spaces for […]

How To Measure Footfall Across Areas Of Outstanding Natural Beauty (AONB)

Areas of natural beauty

What’s the best way of counting people across a large area such as an AONB? Across a large area, it’s not cost effective to use expensive hardware such as cameras or sensors, the solution is to use GPS mobile phone data, which is gained from the majority of visitors. We can provide visitor numbers for […]

Park Managers Need These 4 Data Insights For Urban Park Management

Urban park management

The UK is surrounded by a network of national parks, areas of outstanding natural beauty (AONB) and other landscapes and green spaces. But it is true not everyone can readily visit a national park or AONB and certainly not daily. This stresses the importance of public access to good quality urban parks on their doorsteps, […]

Is it possible to measure visitor footfall on pathways in the countryside?

Is it possible to measure visitor footfall on pathways in the countryside?

We’re all aware of how important visitor behaviour data and green space footfall is for managing urban parks, estates, national parks, AONBs and other landscapes when it comes to improving visitor experience. But what about countryside pathways?  There is a remarkable network of over 180,000 miles of individual countryside pathways in England and Wales, including […]

What visitor data do you need for event funding applications?

If you’re an event manager in need of financial assistance to fund an event, event funding applications are necessary in order to help cover the costs of venue hire, equipment, marketing, staff and transport. Essential visitor data for Event Managers Whether it’s for a large public gathering or local festival, the hardest thing to predict […]

Claim Your April Green Space Footfall Performance Report Today

April Green Space Footfall Performance Report

Green space footfall and visitor behaviour data is used for various important green space management purposes some examples include: • National Lottery Funding applications – Footfall data is required to acquire this.• Planning Applications – Visitor behaviour and origin data is required for this.• Green Space Commercialisation – Green space people density data is required […]