The Benefits of Movement Analysis for Green Spaces 

Green spaces, such as parks, gardens, forests and areas of outstanding natural beauty (AONB), play a crucial role in offering people respite from the hustle and bustle of urban life with important access to natural environments for mental health, recreation, and fresh air for physical wellbeing.   As the preferences and needs of visitors evolve, […]

Strategize your Event Marketing with Visitor Behaviour Data

Event marketing is both an art and a science. In today’s world, big data has become an indispensable tool for event planners in town centres, as well as retail and leisure sites to know more about their visitors to tailor campaigns to resonate, engage and attract their target audiences.  With the help of footfall and […]

Using footfall data to predict visitors’ needs in green spaces

Both urban and rural green spaces are important for providing vital habitats for wildlife, offering mental and physical health benefits to people, and helping local communities to thrive. For local councils, park managers, AONB and heritage site custodians staff, it has become essential to use technology to understand the behaviour of visitors in order to […]

<strong>The Benefits of AI Driven Footfall Counting Software</strong>

If you’ve been considering implementing a footfall counting solution for your retail site, event, town or BID area, you may be wondering if it’s worth the investment. This technology is becoming increasingly popular as businesses and local councils look for ways to improve visitor engagement and gather data that will help to mitigate what is […]

The Importance of Postcode Data For Marketing

One of the most important aspects in marketing is persuading the right audience. If you’re looking to promote your business or event more effectively, postcode data can be a valuable tool.  What is Postcode Data? On average, there are 1.7 million postcodes in the UK, but how do you prioritise potential areas and households to […]

How Footfall and Visitor Analytics Can Support UK Shared Prosperity Fund Projects 

The Government has devised a £2.6bn UK Shared Prosperity Fund which will replace EU structural funds and provide levelling up opportunities for three priority areas: Communities and Place, Supporting Local Business and People and Skills. Funding will be assigned to every lead local authority in England, Wales, Scotland, and the funds will be allocated using […]

The Importance of Measuring Green Space Performance Near Town Centres

Footfall is an important indicator of an area’s economic health and measuring green space performance near town centres can give vital insights into how high street footfall is impacted by the presence of green spaces. Parks, gardens, areas of outstanding natural beauty (AONB) and other green spaces are proven to be very beneficial for human […]

Green Space Data For Park Visitors and Commercial Opportunities

If you manage a park or green space, then you know how important it is to understand the behaviour of your visitors. Where they go, where they have travelled from and what amenities they use all have a profound effect on park management and the goal to create and maintain healthy, sustainable green spaces for […]

How To Measure Footfall Across Areas Of Outstanding Natural Beauty (AONB)

Areas of natural beauty

What’s the best way of counting people across a large area such as an AONB? Across a large area, it’s not cost effective to use expensive hardware such as cameras or sensors. The solution is to use GPS mobile phone data, which is gained from the majority of visitors. We can provide visitor numbers for […]